How to format your references using the Journal of Strategic Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Strategic Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Hagmann, M. (2000). PUBLIC HEALTH: Deaths Among Heroin Users Present a Puzzle. Science (New York, N.Y.), 288(5473), 1941a.
A journal article with 2 authors
Liou, J. C., & Johnson, N. L. (2006). Planetary science. Risks in space from orbiting debris. Science (New York, N.Y.), 311(5759), 340–341.
A journal article with 3 authors
Steck, D. A., Oskay, W. H., & Raizen, M. G. (2001). Observation of chaos-assisted tunneling between islands of stability. Science (New York, N.Y.), 293(5528), 274–278.
A journal article with 8 or more authors
Kapp, F. G., Perlin, J. R., Hagedorn, E. J., Gansner, J. M., Schwarz, D. E., O’Connell, L. A., Johnson, N. S., Amemiya, C., Fisher, D. E., Wölfle, U., Trompouki, E., Niemeyer, C. M., Driever, W., & Zon, L. I. (2018). Protection from UV light is an evolutionarily conserved feature of the haematopoietic niche. Nature, 558(7710), 445–448.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Wolf, K. H., & Barnes, R. (2010). VoIP Emergency Calling. John Wiley & Sons, Ltd.
An edited book
Staines, H. M., & Krishna, S. (Eds.). (2012). Treatment and Prevention of Malaria: Antimalarial Drug Chemistry, Action and Use. Springer.
A chapter in an edited book
Kang, K. (2012). Research on High-Speed Railway Passenger Dedicated Service System Core Technologies. In Y.-Q. Ni & X.-W. Ye (Eds.), Proceedings of the 1st International Workshop on High-Speed and Intercity Railways: Volume 1 (pp. 51–56). Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Strategic Marketing.

Blog post
Andrew, E. (2014, June 2). Walking on Water: Easier Than It Sounds. IFLScience; IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1972). Identification of NASA Research and Development Programs Subject to Benefit-Cost Analysis (B-176104). U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Abedin, G. (2010). Exploring the potential of art-based education for adolescents with learning disabilities: A case study of engagement in learning through the arts [Doctoral dissertation]. University of Maryland, College Park.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Kelly, T. (2006, April 23). Performing Miracles, With Wrench and Rivet. New York Times, 144.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Hagmann, 2000).
This sentence cites two references (Hagmann, 2000; Liou & Johnson, 2006).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Liou & Johnson, 2006)
  • Three authors: (Steck et al., 2001)
  • 6 or more authors: (Kapp et al., 2018)

About the journal

Full journal titleJournal of Strategic Marketing
AbbreviationJ. Strat. Mark.
ISSN (print)0965-254X
ISSN (online)1466-4488
Strategy and Management

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