How to format your references using the Journal of Strategic Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Strategic Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Mungiu-Pippidi, A. (2015). Corruption: Good governance powers innovation. Nature, 518(7539), 295–297.
A journal article with 2 authors
Korkusinski, M., & Hawrylak, P. (2014). Quantum strain sensor with a topological insulator HgTe quantum dot. Scientific Reports, 4, 4903.
A journal article with 3 authors
Laporte, S. A., Oakley, R. H., & Caron, M. G. (2001). Signal transduction. Bringing channels closer to the action! Science (New York, N.Y.), 293(5527), 62–63.
A journal article with 8 or more authors
Beheregaray, L. B., Ciofi, C., Geist, D., Gibbs, J. P., Caccone, A., & Powell, J. R. (2003). Genes record a prehistoric volcano eruption in the Galápagos. Science (New York, N.Y.), 302(5642), 75.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Bell, M. (2016). Incremental Software Architecture. John Wiley & Sons, Inc.
An edited book
Dong, S., Kassam, K.-A. S., Tourrand, J. F., & Boone, R. B. (Eds.). (2016). Building Resilience of Human-Natural Systems of Pastoralism in the Developing World: Interdisciplinary Perspectives. Springer International Publishing.
A chapter in an edited book
Ohnishi, A. (2015). Megasphaera as Lactate-Utilizing Hydrogen-Producing Bacteria. In V. C. Kalia (Ed.), Microbial Factories: Biofuels, Waste treatment: Volume 1 (pp. 47–71). Springer India.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Strategic Marketing.

Blog post
Andrew, D. (2016, June 15). No Giant Leap For Mankind: Why We’ve Been Looking At Human Evolution In The Wrong Way. IFLScience; IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1981). National Science Foundation Conflict of Interest Problems With Grants to Short Term Employees (PAD-81-16). U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Davidson, J. M. (2010). Transitional age youth—a program expansion to enhance existing services in Sonoma County: A grant-writing project [Doctoral dissertation]. California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.
New York Times article
Kenigsberg, B. (2017, October 5). Paradise. New York Times, C7.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Mungiu-Pippidi, 2015).
This sentence cites two references (Korkusinski & Hawrylak, 2014; Mungiu-Pippidi, 2015).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Korkusinski & Hawrylak, 2014)
  • Three authors: (Laporte et al., 2001)
  • 6 or more authors: (Beheregaray et al., 2003)

About the journal

Full journal titleJournal of Strategic Marketing
AbbreviationJ. Strat. Mark.
ISSN (print)0965-254X
ISSN (online)1466-4488
Strategy and Management

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