How to format your references using the Journal of Strategic Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Strategic Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Rogers, J. A. (2013). Materials science. A clear advance in soft actuators. Science (New York, N.Y.), 341(6149), 968–969.
A journal article with 2 authors
Morris, T., & Podsiadlowski, P. (2007). The triple-ring nebula around SN 1987A: fingerprint of a binary merger. Science (New York, N.Y.), 315(5815), 1103–1106.
A journal article with 3 authors
Karunadasa, H. I., Chang, C. J., & Long, J. R. (2010). A molecular molybdenum-oxo catalyst for generating hydrogen from water. Nature, 464(7293), 1329–1333.
A journal article with 8 or more authors
Yamamoto, T., Koashi, M., Ozdemir, S. K., & Imoto, N. (2003). Experimental extraction of an entangled photon pair from two identically decohered pairs. Nature, 421(6921), 343–346.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Delgado, R. L.-C., & Araki, M. (2006). Spoken, Multilingual and Multimodal Dialogue Systems. John Wiley & Sons, Ltd.
An edited book
Ghafar-Zadeh, E. (2010). CMOS Capacitive Sensors for Lab-on-Chip Applications: A Multidisciplinary Approach (M. Sawan, Ed.). Springer Netherlands.
A chapter in an edited book
Barnes, A. J. (2016). Childhood Stress and Resilience. In M. R. Korin (Ed.), Health Promotion for Children and Adolescents (pp. 85–98). Springer US.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Strategic Marketing.

Blog post
Andrew, D. (2016, October 11). Is It Safe To Wash My Hands, Doctor? IFLScience; IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (2005). No Child Left Behind Act: Most Students with Disabilities Participated in Statewide Assessments, but Inclusion Options Could Be Improved (GAO-05-618). U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Joshi, R. A. (2010). Adaptive nulling in multiple beam antennas using quantized state adaptive algorithms [Doctoral dissertation]. California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Hollander, S. (2000, June 22). Late Comeback Falls Short, And Liberty Loses to Shock. New York Times, D4.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Rogers, 2013).
This sentence cites two references (Morris & Podsiadlowski, 2007; Rogers, 2013).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Morris & Podsiadlowski, 2007)
  • Three authors: (Karunadasa et al., 2010)
  • 6 or more authors: (Yamamoto et al., 2003)

About the journal

Full journal titleJournal of Strategic Marketing
AbbreviationJ. Strat. Mark.
ISSN (print)0965-254X
ISSN (online)1466-4488
Strategy and Management

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