How to format your references using the Journal of Strategic Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Strategic Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Markovic, N. (2015). SUPERCONDUCTIVITY. Randomness rules. Science (New York, N.Y.), 350(6260), 509.
A journal article with 2 authors
Sholl, D. S., & Johnson, J. K. (2006). Materials science. Making high-flux membranes with carbon nanotubes. Science (New York, N.Y.), 312(5776), 1003–1004.
A journal article with 3 authors
Young, W. R., Roberts, A. J., & Stuhne, G. (2001). Reproductive pair correlations and the clustering of organisms. Nature, 412(6844), 328–331.
A journal article with 8 or more authors
Perfettini, H., Avouac, J.-P., Tavera, H., Kositsky, A., Nocquet, J.-M., Bondoux, F., … Soler, P. (2010). Seismic and aseismic slip on the central Peru megathrust. Nature, 465(7294), 78–81.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Onstott, S. (2017). AutoCAD® and AutoCAD LT® Essentials. Indianapolis, Indiana: John Wiley & Sons, Inc.
An edited book
Orlowska, E. (2011). Dual Tableaux: Foundations, Methodology, Case Studies. (J. Golińska Pilarek, Ed.) (Vol. 33). Dordrecht: Springer Netherlands.
A chapter in an edited book
Miftahof, R. N., & Nam, H. G. (2013). Essentials of the Theory of Soft Shells. In H. G. Nam (Ed.), Biomechanics of the Human Urinary Bladder (pp. 53–71). Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Strategic Marketing.

Blog post
Luntz, S. (2014, May 19). Huge Meta-Study Of Vaccines Reveals No Link To Autism. Retrieved October 30, 2018, from


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1990). Space Data: Information on Data Storage Technologies (No. IMTEC-90-88FS). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
McLeod, D. J. (2010). From fear to freedom: Overcoming obstacles and living truthfully in a role (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Walsh, M. W. (2014, April 2). At Hearing, Caterpillar Defends Tax Practices. New York Times, p. B3.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Doney, 2010).
This sentence cites two references (Blandford, 2015; Dando, 2008).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Sholl & Johnson, 2006)
  • Three authors: (Young, Roberts, & Stuhne, 2001)
  • 6 or more authors: (Nakanishi et al., 2009)

About the journal

Full journal titleJournal of Strategic Marketing
AbbreviationJ. Strat. Mark.
ISSN (print)0965-254X
ISSN (online)1466-4488
Strategy and Management

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