How to format your references using the Journal of Strategic Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Strategic Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Mackinnon, R. (2004). Structural biology. Voltage sensor meets lipid membrane. Science (New York, N.Y.), 306(5700), 1304–1305.
A journal article with 2 authors
Freeman, B. C., & Yamamoto, K. R. (2002). Disassembly of transcriptional regulatory complexes by molecular chaperones. Science (New York, N.Y.), 296(5576), 2232–2235.
A journal article with 3 authors
Boyce, D. G., Lewis, M. R., & Worm, B. (2010). Global phytoplankton decline over the past century. Nature, 466(7306), 591–596.
A journal article with 8 or more authors
Alam, M. S., Kuo, J. L., Ernst, P. B., Derr-Castillo, V., Pereira, M., Gaines, D., … Williams, K. (2014). Ecto-5’-nucleotidase (CD73) regulates host inflammatory responses and exacerbates murine salmonellosis. Scientific Reports, 4, 4486.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Williams, D. L. (2012). Ophthalmology of Exotic Pets. West Sussex, UK: John Wiley & Sons, Ltd.
An edited book
Sung, K. (2015). Build Your Own 2D Game Engine and Create Great Web Games: Using HTML5, JavaScript, and WebGL. (J. Pavleas, F. Arnez, & J. Pace, Eds.). Berkeley, CA: Apress.
A chapter in an edited book
Sullivan, H. T., Häkkinen, M. T., & Piechocinski, D. (2009). Improving Participation, Accessibility and Compliance for Campus-Wide Mobile Emergency Alerting Systems. In J. Löffler & M. Klann (Eds.), Mobile Response: Second International Workshop on Mobile Information Technology for Emergency Response, MobileResponse 2008. Bonn, Germany, May 29-30, 2008, Revised Selected Papers (pp. 32–40). Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Strategic Marketing.

Blog post
Fang, J. (2015, September 11). Hundreds Of Fossilized Songbirds Identified In Peruvian Tar Seeps. Retrieved October 30, 2018, from


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (2001). Physical Infrastructure: Crosscutting Issues Planning Conference Report (No. GAO-02-139). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Shah, S. K. (2017). Data Transmission Using Image Steganography in Quick Response (QR) Code (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Greenhouse, L. (2006, December 31). The Kennedy Factor On the Roberts Court. New York Times, p. WK2.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Mackinnon, 2004).
This sentence cites two references (Freeman & Yamamoto, 2002; Mackinnon, 2004).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Freeman & Yamamoto, 2002)
  • Three authors: (Boyce, Lewis, & Worm, 2010)
  • 6 or more authors: (Alam et al., 2014)

About the journal

Full journal titleJournal of Strategic Marketing
AbbreviationJ. Strat. Mark.
ISSN (print)0965-254X
ISSN (online)1466-4488
Strategy and Management

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