How to format your references using the Journal of Marketing for Higher Education citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing for Higher Education. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Kabat, P. (2012). Systems science for policy evaluation. Science (New York, N.Y.), 336(6087), 1398.
A journal article with 2 authors
Groisman, A., & Steinberg, V. (2001). Efficient mixing at low Reynolds numbers using polymer additives. Nature, 410(6831), 905–908.
A journal article with 3 authors
Zhang, J., Lu, H., & Huang, L. (2014). Calciphytoliths (calcium oxalate crystals) analysis for the identification of decayed tea plants (Camellia sinensis L.). Scientific Reports, 4, 6703.
A journal article with 8 or more authors
Gu, M., Xiao, X.-C., Liu, G., Thevuthasan, S., Baer, D. R., Zhang, J.-G., … Wang, C.-M. (2014). Mesoscale origin of the enhanced cycling-stability of the Si-conductive polymer anode for Li-ion batteries. Scientific Reports, 4, 3684.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Baker, K. R. (2011). Optimization Modeling with Spreadsheets. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Morschett, D. (2010). Strategic International Management: Text and Cases. (H. Schramm-Klein & J. Zentes, Eds.) (2nd ed.). Wiesbaden: Gabler.
A chapter in an edited book
Grönlund, H.-E., Francis, C., & Grimes, S. (2012). Location Recipes. In C. Francis & S. Grimes (Eds.), iOS 6 Recipes: A Problem-Solution Approach (pp. 175–216). Berkeley, CA: Apress.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing for Higher Education.

Blog post
Hale, T. (2016, May 16). Interactive Maps Show The Devastating Effects Of Dropping Nuclear Bombs. Retrieved October 30, 2018, from


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1979). School District Claim to Department of Air Force (No. B-193864). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Kim, E. H. (2010). A personal narrative of a Korean immigrant to the United States: A quest for finding a niche (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Eligon, J. (2017, August 6). An Open Wound for Transgender African-Americans: ‘We’re Considered a Joke.’ New York Times, p. A11.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Kabat, 2012).
This sentence cites two references (Groisman & Steinberg, 2001; Kabat, 2012).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Groisman & Steinberg, 2001)
  • Three authors: (Zhang, Lu, & Huang, 2014)
  • 6 or more authors: (Gu et al., 2014)

About the journal

Full journal titleJournal of Marketing for Higher Education
AbbreviationJ. Mark. High. Educ.
ISSN (print)0884-1241
ISSN (online)1540-7144

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