How to format your references using the Journal of Marketing for Higher Education citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing for Higher Education. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Rausher, M. D. (2007). Comment on “Evolutionary paths underlying flower color variation in Antirrhinum.” Science (New York, N.Y.), 315(5811), 461; author reply 461.
A journal article with 2 authors
Wilusz, J. E., & Sharp, P. A. (2013). Molecular biology. A circuitous route to noncoding RNA. Science (New York, N.Y.), 340(6131), 440–441.
A journal article with 3 authors
Tzfira, T., Vaidya, M., & Citovsky, V. (2004). Involvement of targeted proteolysis in plant genetic transformation by Agrobacterium. Nature, 431(7004), 87–92.
A journal article with 8 or more authors
Farh, K. K.-H., Grimson, A., Jan, C., Lewis, B. P., Johnston, W. K., Lim, L. P., Burge, C. B., & Bartel, D. P. (2005). The widespread impact of mammalian MicroRNAs on mRNA repression and evolution. Science (New York, N.Y.), 310(5755), 1817–1821.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Allen, D. S. (2012). Why Plato Wrote. Blackwell Publishing Ltd.
An edited book
Maciocco, G., & Serreli, S. (Eds.). (2009). Enhancing the City: New Perspectives for Tourism and Leisure (1st ed., Vol. 6). Springer Netherlands.
A chapter in an edited book
Otsuka, M., Shimazaki, M., Kayaba, K., Sakada, T., Hara, K., Asahi, M., Arai, T., Murohashi, I., Yokoyama, K., Hasegawa, N., Kawamata, M., Suzuki, R., Fujii, C., Kunisawa, N., Kanemune, M., Shimasue, N., Shinmura, H., Nishihara, K., Inoue, K., … Tano, R. (2010). Community-Based Interprofessional Education at Saitama Prefectural University. In H. Watanabe & M. Koizumi (Eds.), Advanced Initiatives in Interprofessional Education in Japan: Japan Interprofessional Working and Education Network (pp. 39–48). Springer Japan.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing for Higher Education.

Blog post
Andrew, E. (2014, December 11). In The Ocean, The Most Harmful Plastic Is Too Small To See. IFLScience; IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1984). GAO’s Review of Federal Efforts To Reduce Asbestos Hazards in Schools (No. 125220). U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Shrank, S. M. (2017). ShareOne: An iOS resource application for caseworkers: A grant proposal [Doctoral dissertation]. California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Greenhouse, L. (2006, January 5). Justices Let U.S. Transfer Padilla to Civilian Custody. New York Times, A22.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Rausher, 2007).
This sentence cites two references (Rausher, 2007; Wilusz & Sharp, 2013).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Wilusz & Sharp, 2013)
  • Three authors: (Tzfira et al., 2004)
  • 6 or more authors: (Farh et al., 2005)

About the journal

Full journal titleJournal of Marketing for Higher Education
AbbreviationJ. Mark. High. Educ.
ISSN (print)0884-1241
ISSN (online)1540-7144

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