How to format your references using the Journal of Marketing for Higher Education citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing for Higher Education. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Tsapatsis, M. (2011). Materials science. Toward high-throughput zeolite membranes. Science (New York, N.Y.), 334(6057), 767–768.
A journal article with 2 authors
Marone, F., & Romanowicz, B. (2007). The depth distribution of azimuthal anisotropy in the continental upper mantle. Nature, 447(7141), 198–201.
A journal article with 3 authors
Kender, S., Yu, J., & Peck, V. L. (2014). Deep ocean carbonate ion increase during mid Miocene CO2 decline. Scientific Reports, 4, 4187.
A journal article with 8 or more authors
Song, J., Chen, X., Wang, M., Xing, Y., Zheng, Z., & Hu, S. (2014). Cardiac endothelial cell-derived exosomes induce specific regulatory B cells. Scientific Reports, 4, 7583.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Paret, D., & Riesco, R. (2005). RFID and Contactless Smart Card Applications. John Wiley & Sons, Ltd.
An edited book
Rebohle, L. (2010). Rare-Earth Implanted MOS Devices for Silicon Photonics: Microstructural, Electrical and Optoelectronic Properties (W. Skorupa, Ed.; Vol. 142). Springer.
A chapter in an edited book
Jendek, E., & Poláková, J. (2014). Catalog Host Plant – Agrilus. In J. Poláková (Ed.), Host Plants of World Agrilus (Coleoptera, Buprestidae): A Critical Review (pp. 403–513). Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing for Higher Education.

Blog post
O`Callaghan, J. (2017, January 6). This Beautiful Image Shows Black Holes In The Distant Universe. IFLScience; IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1986). The School Dropout Problem (129915). U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Thomas, E. M. (2016). Perceptions of educational leaders’ efficacy and leadership capacity upon preliminary administrative credential completion at California State University, Long Beach [Doctoral dissertation]. California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Kenigsberg, B. (2017, October 17). A Generous Peek Behind the Curtain. New York Times, C4.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Tsapatsis, 2011).
This sentence cites two references (Marone & Romanowicz, 2007; Tsapatsis, 2011).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Marone & Romanowicz, 2007)
  • Three authors: (Kender et al., 2014)
  • 6 or more authors: (Song et al., 2014)

About the journal

Full journal titleJournal of Marketing for Higher Education
AbbreviationJ. Mark. High. Educ.
ISSN (print)0884-1241
ISSN (online)1540-7144

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