How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Fei, Yingwei. 2013. “Geophysics. Melting Earth’s Core.” Science (New York, N.Y.) 340 (6131): 442–443.
A journal article with 2 authors
Thursby, Jerry, and Marie Thursby. 2006. “Research and Development. Where Is the New Science in Corporate R&D?” Science (New York, N.Y.) 314 (5805): 1547–1548.
A journal article with 3 authors
Xu, Xin, Yunchao Su, and Z. Hugh Fan. 2014. “Cotinine Concentration in Serum Correlates with Tobacco Smoke-Induced Emphysema in Mice.” Scientific Reports 4 (January): 3864.
A journal article with 11 or more authors
Vörösmarty, C. J., V. Rodríguez Osuna, D. A. Koehler, P. Klop, J. D. Spengler, J. J. Buonocore, A. D. Cak, et al. 2018. “Scientifically Assess Impacts of Sustainable Investments.” Science (New York, N.Y.) 359 (6375): 523–525.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Bishop, Charles A. 2015. Roll-to-Roll Vacuum Deposition of Barrier Coatings. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Jiang, Qingchun. 2009. Stream Data Processing: A Quality of Service Perspective: Modeling, Scheduling, Load Shedding, and Complex Event Processing. Edited by Sharma Chakravarthy. Vol. 36. Advances in Database Systems. Boston, MA: Springer US.
A chapter in an edited book
Ravenscroft, Sue, and Christine A. Denison. 2014. “Social and Economic Implications of Increasing Income Inequality: Accountability Concerns.” In Accounting for the Public Interest: Perspectives on Accountability, Professionalism and Role in Society, edited by Steven Mintz, 91–113. Dordrecht: Springer Netherlands.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
Taub, Ben. 2015. “What’s The Most Dangerous Contact Sport In The World?” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 2016. Federally Leased Vehicles: Agencies Should Strengthen Assessment Processes to Reduce Underutilized Vehicles. GAO-16-136. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Gilbert, Stephen Anthony. 2017. “Succession Planning Relating to the Millennial Generation in Private Four-Year Universities.” Doctoral dissertation, Malibu, CA: Pepperdine University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Haskell, David George. 2013. “Nature’s Case for Same-Sex Marriage.” New York Times, March 30.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Webb 2002).
This sentence cites two references (VanNimwegen 2007; Clement 2004).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Thursby and Thursby 2006)
  • Three authors: (Xu, Su, and Fan 2014)
  • 4 or more authors: (Bachmann et al. 2001)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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