How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Apeloig, Yitzhak. 2011. “Chemistry. The Diamond within a Silicon Analog of Cyclobutadiene.” Science (New York, N.Y.) 331 (6022): 1277–1278.
A journal article with 2 authors
Blaauw, Maarten, and J. Andrés Christen. 2005. “The Problems of Radiocarbon Dating.” Science (New York, N.Y.) 308 (5728): 1551–1553; author reply 1551-3.
A journal article with 3 authors
Dorman, Stephanie N., Coby Viner, and Peter K. Rogan. 2014. “Splicing Mutation Analysis Reveals Previously Unrecognized Pathways in Lymph Node-Invasive Breast Cancer.” Scientific Reports 4 (November): 7063.
A journal article with 11 or more authors
Watson, Donald A., Mingjuan Su, Georgiy Teverovskiy, Yong Zhang, Jorge García-Fortanet, Tom Kinzel, and Stephen L. Buchwald. 2009. “Formation of ArF from LPdAr(F): Catalytic Conversion of Aryl Triflates to Aryl Fluorides.” Science (New York, N.Y.) 325 (5948): 1661–1664.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Wegener, Eberhard. 2003. Montagegerechte Anlagenplanung. Weinheim, FRG: Wiley-VCH Verlag GmbH & Co. KGaA.
An edited book
Kim, Jaeseok, and Hyunchul Shin, eds. 2014. Algorithm & SoC Design for Automotive Vision Systems: For Smart Safe Driving System. Dordrecht: Springer Netherlands.
A chapter in an edited book
Astudillo, César A., and B. John Oommen. 2014. “Fast BMU Search in SOMs Using Random Hyperplane Trees.” In PRICAI 2014: Trends in Artificial Intelligence: 13th Pacific Rim International Conference on Artificial Intelligence, Gold Coast, QLD, Australia, December 1-5, 2014. Proceedings, edited by Duc-Nghia Pham and Seong-Bae Park, 39–51. Lecture Notes in Computer Science. Cham: Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
Andrew, Elise. 2014. “Why Do Bats Transmit So Many Diseases?” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 1989. Content Analysis: A Methodology for Structuring and Analyzing Written Material--Transfer Paper 10.1.3. 138426. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Harrison, Adam B. 2012. “Knowing the Familiar.” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Hartocollis, Anemona, and Kate Taylor. 2013. “After an Introduction by de Blasio, a Brooklyn Hospital Hired His Wife.” New York Times, October 10.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Apeloig 2011).
This sentence cites two references (Apeloig 2011; Blaauw and Christen 2005).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Blaauw and Christen 2005)
  • Three authors: (Dorman, Viner, and Rogan 2014)
  • 4 or more authors: (Watson et al. 2009)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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