How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
McCabe, H. 2000. “France May Bid for Fusion Reactor.” Nature 406 (6795): 447.
A journal article with 2 authors
Merritt, Sears, and Aaron Clauset. 2013. “Environmental Structure and Competitive Scoring Advantages in Team Competitions.” Scientific Reports 3 (October): 3067.
A journal article with 3 authors
Pettifer, Robert F., Stephen P. Collins, and David Laundy. 2008. “Quadrupole Transitions Revealed by Borrmann Spectroscopy.” Nature 454 (7201): 196–199.
A journal article with 11 or more authors
Sturgill, David, Yu Zhang, Michael Parisi, and Brian Oliver. 2007. “Demasculinization of X Chromosomes in the Drosophila Genus.” Nature 450 (7167): 238–241.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Cahill, Thomas H. 2012. Low Impact Development and Sustainable Stormwater Management. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Bellucci, Stefano, ed. 2011. Physical Properties of Ceramic and Carbon Nanoscale Structures: The INFN Lectures, Vol. II. Vol. 11. Lecture Notes in Nanoscale Science and Technology. Berlin, Heidelberg: Springer.
A chapter in an edited book
Vrettaros, J., A. Leros, K. Hrissagis-Chrysagis, and A. Drigas. 2010. “The Problem of Knowledge Elicitation from the Expert’s Point of View.” In Computer-Based Diagnostics and Systematic Analysis of Knowledge, edited by Dirk Ifenthaler, Pablo Pirnay-Dummer, and Norbert M. Seel, 61–73. Boston, MA: Springer US.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
Andrew, Danielle. 2017. “What Your Brain Structure Says About Your Personality.” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 1978. Need for Active Alcohol Public Education Program. 088681. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Howard, Andrew G. 2009. “Large Margin Transformation Learning.” Doctoral dissertation, New York, NY: Columbia University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Bosman, Julie, and Amy Harmon. 2017. “Love of Music Drew Victims To a Fatal Trap.” New York Times, October 4.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (McCabe 2000).
This sentence cites two references (McCabe 2000; Merritt and Clauset 2013).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Merritt and Clauset 2013)
  • Three authors: (Pettifer, Collins, and Laundy 2008)
  • 4 or more authors: (Sturgill et al. 2007)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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