How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Endo, Makoto. 2006. “Obituary: Setsuro Ebashi (1922-2006).” Nature 442 (7106): 996.
A journal article with 2 authors
Fox, Richard C., and Craig S. Scott. 2005. “First Evidence of a Venom Delivery Apparatus in Extinct Mammals.” Nature 435 (7045): 1091–1093.
A journal article with 3 authors
Vega, Ana V., Guillermo Avila, and Gary Matthews. 2013. “Interaction between the Transcriptional Corepressor Sin3B and Voltage-Gated Sodium Channels Modulates Functional Channel Expression.” Scientific Reports 3 (September): 2809.
A journal article with 11 or more authors
Trombetta, E. Sergio, Melanie Ebersold, Wendy Garrett, Marc Pypaert, and Ira Mellman. 2003. “Activation of Lysosomal Function during Dendritic Cell Maturation.” Science (New York, N.Y.) 299 (5611): 1400–1403.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Akiba, Kin-Ya. 2011. Organo Main Group Chemistry. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Yokomizo, Takehiko, and Makoto Murakami, eds. 2015. Bioactive Lipid Mediators: Current Reviews and Protocols. 1st ed. 2015. Tokyo: Springer Japan.
A chapter in an edited book
Otero, César, and Pierpaolo Valentini. 2016. “Decision Support System in Product Engineering.” In Research in Interactive Design (Vol. 4): Mechanics, Design Engineering and Advanced Manufacturing, edited by Xavier Fischer, Alain Daidie, Benoit Eynard, and Manuel Paredes, 27–34. Cham: Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
O`Callaghan, Jonathan. 2015. “NASA Is Looking For Your Ideas To Live Off The Land On Mars.” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 2004. Intellectual Property: Economic Arrangements Among Small Webcasters and Third Parties and Their Effect on Royalties. GAO-04-700. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Wicks, Corky Fitzgerald. 2017. “The Self-Concept of Students in Remediation in a Rural Community College in Mississippi.” Doctoral dissertation, Mississippi State, MS: Mississippi State University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Stewart, James B. 2016. “Clinton Plan for Taxes Is Expansive but Complex.” New York Times, September 15.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Endo 2006).
This sentence cites two references (Endo 2006; Fox and Scott 2005).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Fox and Scott 2005)
  • Three authors: (Vega, Avila, and Matthews 2013)
  • 4 or more authors: (Trombetta et al. 2003)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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