How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Freeman, Kenneth C. 2006. “Astronomy. Sorting out the Colors of Globular Clusters.” Science (New York, N.Y.) 311 (5764): 1105–1106.
A journal article with 2 authors
Huang, Alice S., and Chris Y. H. Tan. 2010. “Science and Society. Achieving Scientific Eminence within Asia.” Science (New York, N.Y.) 329 (5998): 1471–1472.
A journal article with 3 authors
Aharonian, F. A., S. V. Bogovalov, and D. Khangulyan. 2012. “Abrupt Acceleration of a ‘cold’ Ultrarelativistic Wind from the Crab Pulsar.” Nature 482 (7386): 507–509.
A journal article with 11 or more authors
Cordin, M., B. A. J. Lechner, S. Duerrbeck, A. Menzel, E. Bertel, J. Redinger, and C. Franchini. 2014. “Experimental Observation of Defect Pair Separation Triggering Phase Transitions.” Scientific Reports 4 (March): 4110.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Han, Charles C., and A. Ziya Akcasu. 2011. Scattering and Dynamics of Polymers. Singapore: John Wiley & Sons (Asia) Pte Ltd.
An edited book
Marian Scott, E., Andrey Yu Alekseev, and Ganna Zaitseva, eds. 2005. Impact of the Environment on Human Migration in Eurasia. Vol. 42. NATO Science Series: IV: Earth and Environmental Sciences. Dordrecht: Springer Netherlands.
A chapter in an edited book
Vailati-Riboni, Mario, Ahmed Elolimy, and Juan J. Loor. 2016. “Nutritional Systems Biology to Elucidate Adaptations in Lactation Physiology of Dairy Cows.” In Systems Biology in Animal Production and Health, Vol. 2, edited by Haja N. Kadarmideen, 97–125. Cham: Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
Davis, Josh. 2016. “Ancient 3,800-Year-Old Underwater Garden Discovered In The Pacific Northwest.” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 2006. Telecommunications: Challenges to Assessing and Improving Telecommunications for Native Americans on Tribal Lands. GAO-06-513T. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Nelson, Tunisia. 2017. “Project Motherhood: A Grant Proposal Project.” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Kelly, Michael. 1992. “THE 1992 CAMPAIGN: Third-Party Candidate; Perot’s Vision: Consensus by Computer.” New York Times, June 6.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Freeman 2006).
This sentence cites two references (Freeman 2006; Huang and Tan 2010).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Huang and Tan 2010)
  • Three authors: (Aharonian, Bogovalov, and Khangulyan 2012)
  • 4 or more authors: (Cordin et al. 2014)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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