How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
West, Robert. 2004. “Chemistry. Japan Bats a Triple.” Science (New York, N.Y.) 305 (5691): 1724–1725.
A journal article with 2 authors
Chen, M. S., and D. W. Goodman. 2004. “The Structure of Catalytically Active Gold on Titania.” Science (New York, N.Y.) 306 (5694): 252–255.
A journal article with 3 authors
Zhao, Yong, Eva Samal, and Deepak Srivastava. 2005. “Serum Response Factor Regulates a Muscle-Specific MicroRNA That Targets Hand2 during Cardiogenesis.” Nature 436 (7048): 214–220.
A journal article with 11 or more authors
Resulaj, Arbora, Roozbeh Kiani, Daniel M. Wolpert, and Michael N. Shadlen. 2009. “Changes of Mind in Decision-Making.” Nature 461 (7261): 263–266.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Chakrabarty, Prosanta. 2012. A Guide to Academia. Oxford, UK: Wiley-Blackwell.
An edited book
Su, Yunlin. 2011. Principles of Compilers: A New Approach to Compilers Including the Algebraic Method. Edited by Song Y. Yan. Berlin, Heidelberg: Springer.
A chapter in an edited book
Fyfe, C. 2005. “Artificial Neural Networks.” In Do Smart Adaptive Systems Exist?: Best Practice for Selection and Combination of Intelligent Methods, edited by Bogdan Gabrys, Kauko Leiviskä, and Jens Strackeljan, 57–79. Studies in Fuzziness and Soft Computing. Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
O`Callaghan, Jonathan. 2015. “NASA Will Announce A Major Mars Discovery On Monday.” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 1991. ADP Modernization: Half-Billion Dollar FmHA Effort Lacks Adequate Planning and Oversight. IMTEC-92-9. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Tickner, Amanda. 2009. “Production and Consumption at the Hillfort Site of Mont Dardon, France: An Archeobotanical Analysis.” Doctoral dissertation, Chapel Hill, NC: University of North Carolina.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Kelly, Stephen R. 2017. “A Better Way to Fix the Border.” New York Times, January 13.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (West 2004).
This sentence cites two references (West 2004; Chen and Goodman 2004).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Chen and Goodman 2004)
  • Three authors: (Zhao, Samal, and Srivastava 2005)
  • 4 or more authors: (Resulaj et al. 2009)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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