How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Clark, Marin Kristen. 2012. “Continental Collision Slowing Due to Viscous Mantle Lithosphere Rather than Topography.” Nature 483 (7387): 74–77.
A journal article with 2 authors
Pera, Martin, and Alan Trounson. 2013. “Cloning Debate: Stem-Cell Researchers Must Stay Engaged.” Nature 498 (7453): 159–161.
A journal article with 3 authors
Nesić, Dragana, Yun Hsu, and C. Erec Stebbins. 2004. “Assembly and Function of a Bacterial Genotoxin.” Nature 429 (6990): 429–433.
A journal article with 11 or more authors
Aragón, Tomás, Eelco van Anken, David Pincus, Iana M. Serafimova, Alexei V. Korennykh, Claudia A. Rubio, and Peter Walter. 2009. “Messenger RNA Targeting to Endoplasmic Reticulum Stress Signalling Sites.” Nature 457 (7230): 736–740.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
de Klerk, Arno. 2011. Fischer-Tropsch Refining. Weinheim, Germany: Wiley-VCH Verlag GmbH & Co. KGaA.
An edited book
Crew, Michel A., Michael A. Crew, and Menahem Spiegel, eds. 2005. Obtaining the Best from Regulation and Competition. Vol. 47. Topics in Regulatory Economics and Policy Series. Boston, MA: Springer US.
A chapter in an edited book
Duggan, Jim. 2007. “Using System Dynamics and Multiple Objective Optimization to Support Policy Analysis for Complex Systems.” In Complex Decision Making: Theory and Practice, edited by H. Qudrat-Ullah, J. M. Spector, and P. I. Davidsen, 59–81. Understanding Complex Systems. Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post
Andrew, Elise. 2015. “The Oceans Are Changing Too Fast For Marine Life To Keep Up.” IFLScience. IFLScience.


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. 2017. Department of Transportation: Experts Identified Areas for Operational Improvements without Implementing Organizational Changes. GAO-17-478. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Rodman, Richard A. 2010. “Casual Factors That Contribute to Gender Bias in Career Choice among Junior High School Age Females.” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Turkewitz, Julie, Sheryl Gay Stolberg, John Eligon, and Alan Blinder. 2017. “Before the Gunfire in Virginia, A Volatile Home Life in Illinois.” New York Times, June 17.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Clark 2012).
This sentence cites two references (Clark 2012; Pera and Trounson 2013).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Pera and Trounson 2013)
  • Three authors: (Nesić, Hsu, and Stebbins 2004)
  • 4 or more authors: (Aragón et al. 2009)

About the journal

Full journal titleJournal of Marketing Communications
AbbreviationJ. Mark. Commun.
ISSN (print)1352-7266
ISSN (online)1466-4445
ScopeBusiness and International Management

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