How to format your references using the Journal of Marketing Communications citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Communications. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Download the output style file
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Sovacool, Benjamin K. 2014. “Diversity: Energy Studies Need Social Science.” Nature 511 (7511): 529–530.

A journal article with 2 authors

Lake, Jeffrey K., and Annette Ostling. 2009. “Comment on ‘Functional Traits and Niche-Based Tree Community Assembly in an Amazonian Forest.’” Science (New York, N.Y.) 324 (5930): 1015; author reply 1015.

A journal article with 3 authors

Xu, Yue, Yan Shi, and Sheng Ding. 2008. “A Chemical Approach to Stem-Cell Biology and Regenerative Medicine.” Nature 453 (7193): 338–344.

A journal article with 11 or more authors

Wood, Spencer A., Anne D. Guerry, Jessica M. Silver, and Martin Lacayo. 2013. “Using Social Media to Quantify Nature-Based Tourism and Recreation.” Scientific Reports 3 (October): 2976.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Held, Thomas. 2014. In-Situ-Verfahren Zur Boden- Und Grundwassersanierung. Weinheim, Germany: Wiley-VCH Verlag GmbH & Co. KGaA.

An edited book

Serpe, Michael J., Youngjong Kang, and Qiang Matthew Zhang, eds. 2016. Photonic Materials for Sensing, Biosensing and Display Devices. 1st ed. 2016. Vol. 229. Springer Series in Materials Science. Cham: Springer International Publishing.

A chapter in an edited book

Collas, P., and C. K. Taranger. 2006. “Toward Reprogramming Cells to Pluripotency.” In Stem Cells in Reproduction and in the Brain, edited by J. Morser, S-I Nishikawa, and H. R. Schöler, 47–67. Ernst Schering Research Foundation Workshop. Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Communications.

Blog post

Luntz, Stephen. 2014. “World’s Largest Aquatic Insect Discovered.” IFLScience. IFLScience. https://www.iflscience.com/plants-and-animals/worlds-largest-aquatic-insect-discovered/.

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office. 2007. Freight Railroads: Updated Information on Rates and Other Industry Trends. GAO-08-218T. Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Dorrance, Adrienne M. 2008. “The Role of the Partial Tandem Duplication of MLL (MLL PTD) in Leukemogenesis.” Doctoral dissertation, Columbus, OH: Ohio State University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Casey, Nicholas. 2016. “Pregnant and Facing Dilemma Over Zika.” New York Times, February 16.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Sovacool 2014).
This sentence cites two references (Sovacool 2014; Lake and Ostling 2009).

Here are examples of in-text citations with multiple authors:

Two authors: (Lake and Ostling 2009)
Three authors: (Xu, Shi, and Ding 2008)
4 or more authors: (Wood et al. 2013)

About the journal

Full journal title	Journal of Marketing Communications
Abbreviation	J. Mark. Commun.
ISSN (print)	1352-7266
ISSN (online)	1466-4445
Scope	Business and International Management Marketing