How to format your references using the Journal of Interactive Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Interactive Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Koen, Deb (2004), “Nuts and Bolts. Passing the Interview,” Nature, 429, 6987, 112.
A journal article with 2 authors
Felfly, Hady and Ophir D. Klein (2013), “Sprouty Genes Regulate Proliferation and Survival of Human Embryonic Stem Cells,” Scientific Reports, 3, 2277.
A journal article with 3 authors
Simon, Patrice, Yury Gogotsi, and Bruce Dunn (2014), “Materials Science. Where Do Batteries End and Supercapacitors Begin?,” Science (New York, N.Y.), 343, 6176, 1210–11.
A journal article with 4 or more authors
Anderlini, Marco, Patricia J. Lee, Benjamin L. Brown, Jennifer Sebby-Strabley, William D. Phillips, and J. V. Porto (2007), “Controlled Exchange Interaction between Pairs of Neutral Atoms in an Optical Lattice,” Nature, 448, 7152, 452–56.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Hens, Hugo (2012), Building Physics: Heat, Air and Moisture, Weinheim, Germany: Wiley-VCH Verlag GmbH & Co. KGaA.
An edited book
Verma, Vijay C. and Alan C. Gange, eds. (2014), Advances in Endophytic Research, New Delhi: Springer India.
A chapter in an edited book
Durrmeyer, Xavier and Claude Danan (2015), “Neonatal Intubation (Specific Considerations),” in Pediatric and Neonatal Mechanical Ventilation: From Basics to Clinical Practice, Peter C. Rimensberger, ed., Berlin, Heidelberg: Springer, 115–21.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Interactive Marketing.

Blog post
Fang, Janet (2015), “Vomiting Machine Shows How Viruses Spread Through The Air,” IFLScience, IFLScience,


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2015), “Highlights of a Forum: 3D Printing: Opportunities, Challenges, and Policy Implications of Additive Manufacturing,” GAO-15-505SP, Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
McKinley, Kimberly Joyce (2009), “Exploring the Efficiency and Effectiveness of Teacher Selection Tools: The Effects on the Total Group with a Focus on the Experience Sub-Groups,” doctoral dissertation, St. Charles, MO: Lindenwood University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Reinhart, Mary K. (2015), “High-Profile Union Ends Abruptly,” New York Times, , June 14.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Koen 2004).
This sentence cites two references (Koen 2004; Felfly and Klein 2013).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Felfly and Klein 2013)
  • Three authors: (Simon, Gogotsi, and Dunn 2014)
  • 4 or more authors: (Anderlini et al. 2007)

About the journal

Full journal titleJournal of Interactive Marketing
AbbreviationJ. Interact. Mark.
ISSN (print)1094-9968
ISSN (online)1520-6653
ScopeBusiness and International Management

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