How to format your references using the Journal of Interactive Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Interactive Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Camerer, Colin F. (2003), “Psychology and Economics. Strategizing in the Brain,” Science (New York, N.Y.), 300, 5626, 1673–75.
A journal article with 2 authors
Henderson, G. M. and N. C. Slowey (2000), “Evidence from U-Th Dating against Northern Hemisphere Forcing of the Penultimate Deglaciation,” Nature, 404, 6773, 61–66.
A journal article with 3 authors
Ho Choi, Seong, Bongsoo Kim, and C. Daniel Frisbie (2008), “Electrical Resistance of Long Conjugated Molecular Wires,” Science (New York, N.Y.), 320, 5882, 1482–86.
A journal article with 4 or more authors
Zha, Zhengbao, Jinrui Wang, Enze Qu, Shuhai Zhang, Yushen Jin, Shumin Wang, and Zhifei Dai (2013), “Polypyrrole Hollow Microspheres as Echogenic Photothermal Agent for Ultrasound Imaging Guided Tumor Ablation,” Scientific Reports, 3, 2360.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Tschirhart, Mary and Wolfgang Bielefeld (2012), Managing Nonprofit Organizations, San Francisco: John Wiley & Sons, Inc.
An edited book
Dignum, Frank P. M., Rogier M. van Eijk, and Roberto Flores, eds. (2006), Agent Communication II: International Workshops on Agent Communication, AC 2005 and AC 2006, Utrecht, Netherlands, July 25, 2005, and Hakodate, Japan, May 9, 2006, Selected and Revised Papers, . Vol. 3859, Berlin, Heidelberg: Springer.
A chapter in an edited book
Sadia, Yatir, Ohad Ben-Yehuda, and Yaniv Gelbstein (2013), “Highly Efficient Segmented P-Type Thermoelectric Leg,” in New Materials for Thermoelectric Applications: Theory and Experiment, Veljko Zlatic and Alex Hewson, eds., Dordrecht: Springer Netherlands, 59–65.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Interactive Marketing.

Blog post
Carpineti, Alfredo (2016), “India Launches ‘Mini Space Shuttle,’” IFLScience, IFLScience,


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (1980), “Improving Social Security Administration Procedures for Acquiring ADP and Telecommunications Resources,” 112942, Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Vargas, Alma Rebecca (2010), “Implementing Modern Geographic Technology in the Trucking Industry: A Case Study,” doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Billard, Mary (2010), “The Game and the Shoe,” New York Times, , August 12.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Camerer 2003).
This sentence cites two references (Camerer 2003; Henderson and Slowey 2000).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Henderson and Slowey 2000)
  • Three authors: (Ho Choi, Kim, and Frisbie 2008)
  • 4 or more authors: (Zha et al. 2013)

About the journal

Full journal titleJournal of Interactive Marketing
AbbreviationJ. Interact. Mark.
ISSN (print)1094-9968
ISSN (online)1520-6653
ScopeBusiness and International Management

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