How to format your references using the Journal of Interactive Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Interactive Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Download the output style file
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Goulson, Dave (2014), “Ecology: Pesticides Linked to Bird Declines,” Nature, 511, 7509, 295–96.

A journal article with 2 authors

Ernst, Marc O. and Martin S. Banks (2002), “Humans Integrate Visual and Haptic Information in a Statistically Optimal Fashion,” Nature, 415, 6870, 429–33.

A journal article with 3 authors

Strauss, Steven H., Adam Costanza, and Armand Séguin (2015), “BIOTECHNOLOGY. Genetically Engineered Trees: Paralysis from Good Intentions,” Science (New York, N.Y.), 349, 6250, 794–95.

A journal article with 4 or more authors

Andrews, Lori, Jordan Paradise, Timothy Holbrook, and Danielle Bochneak (2006), “Science and Law. When Patents Threaten Science,” Science (New York, N.Y.), 314, 5804, 1395–96.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Szpankowski, Wojciech (2001), Average Case Analysis of Algorithms on Sequences, Hoboken, NJ: John Wiley & Sons, Inc.

An edited book

Barceló, Juan A. and Florencia Del Castillo, eds. (2016), Simulating Prehistoric and Ancient Worlds, Cham: Springer International Publishing.

A chapter in an edited book

Kuhn, Annette and Bernhard Schüssler (2008), “Urinary Incontinence and Voiding Dysfunction,” in Pelvic Floor Re-Education: Principles and Practice, Kaven Baessler, Kathryn L. Burgio, Peggy A. Norton, Bernhard Schüssler, Kate H. Moore, and Stuart L. Stanton, eds., London: Springer, 62–70.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Interactive Marketing.

Blog post

Andrew, Elise (2015), “We Must Defend Science If We Want A Prosperous Future,” IFLScience, IFLScience, https://www.iflscience.com/editors-blog/we-must-defend-science-if-we-want-prosperous-future/.

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office (2006), “Higher Education: More Information Could Help Education Determine the Extent to Which Eligible Servicemembers Serving on Active Duty Benefited from Relief Provided by Lenders and Schools,” GAO-07-11, Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

McGrew, Cat (2008), “Living with Diabetes: The Value of Everyday Communication,” doctoral dissertation, Columbus, OH: Ohio State University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Murphy, Mary J. O. (2015), “Weekend Entertainments From the Archives of The New York Times,” New York Times, , March 27.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Goulson 2014).
This sentence cites two references (Goulson 2014; Ernst and Banks 2002).

Here are examples of in-text citations with multiple authors:

Two authors: (Ernst and Banks 2002)
Three authors: (Strauss, Costanza, and Séguin 2015)
4 or more authors: (Andrews et al. 2006)

About the journal

Full journal title	Journal of Interactive Marketing
Abbreviation	J. Interact. Mark.
ISSN (print)	1094-9968
ISSN (online)	1520-6653
Scope	Business and International Management Marketing