How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Smaglik, P. (2004). Baywatch: San Francisco. Nature, 427(6975), 658–659.
A journal article with 2 authors
Padian, K., & Dial, K. P. (2005). Origin of flight: Could “four-winged” dinosaurs fly? Nature, 438(7066), E3; discussion E3-4.
A journal article with 3 authors
Mace, G. M., Gittleman, J. L., & Purvis, A. (2003). Preserving the tree of life. Science (New York, N.Y.), 300(5626), 1707–1709.
A journal article with 8 or more authors
Dimitrov, A., Quesnoit, M., Moutel, S., Cantaloube, I., Poüs, C., & Perez, F. (2008). Detection of GTP-tubulin conformation in vivo reveals a role for GTP remnants in microtubule rescues. Science (New York, N.Y.), 322(5906), 1353–1356.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Henderson, B., & Dorsey, J. (2008). Medical Terminology for Dummies®. Hoboken, NJ: Wiley Publishing, Inc.
An edited book
Chen, H., & Kao, L. S. (Eds.). (2012). Success in Academic Surgery: Part 1. London: Springer.
A chapter in an edited book
Tomás-Rodríguez, M., & Banks, S. P. (2010). Spectral Assignment in Linear, Time-varying Systems. In S. P. Banks (Ed.), Linear, Time-varying Approximations to Nonlinear Dynamical Systems: with Applications in Control and Optimization (pp. 75–100). London: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Luntz, S. (2014, October 10). Straight Hopping Toads Gain The Most Ground. IFLScience. IFLScience. Accessed 30 October 2018


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1986). Telephone Communications: Bypass of the Local Telephone Companies (No. RCED-86-66). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Baxter, V. P. (2013). Communitarian Leadership Practice Acquisition in Educational Leadership Preparation (Doctoral dissertation). George Washington University, Washington, DC.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Shear, M. D. (2017, June 26). Questions and Answers About the Ruling. New York Times, p. A12.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Smaglik 2004).
This sentence cites two references (Padian and Dial 2005; Smaglik 2004).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Padian and Dial 2005)
  • Three or more authors: (Dimitrov et al. 2008)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Economics and Econometrics

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