How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Hodges, A. (2012). Computer science. Beyond Turing’s machines. Science (New York, N.Y.), 336(6078), 163–164.
A journal article with 2 authors
Haldane, A. G., & May, R. M. (2011). Systemic risk in banking ecosystems. Nature, 469(7330), 351–355.
A journal article with 3 authors
Sinervo, B., Svensson, E., & Comendant, T. (2000). Density cycles and an offspring quantity and quality game driven by natural selection. Nature, 406(6799), 985–988.
A journal article with 8 or more authors
Elbashir, S. M., Harborth, J., Lendeckel, W., Yalcin, A., Weber, K., & Tuschl, T. (2001). Duplexes of 21-nucleotide RNAs mediate RNA interference in cultured mammalian cells. Nature, 411(6836), 494–498.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Nussbaumer, A., Borges, L., & Davaine, L. (2012). Fatigue Design of Steel and Composite Structures. Berlin, Germany: Ernst & Sohn Verlag für Architektur und technische Wissenschaften GmbH & Co. KG.
An edited book
Spaccapietra, S., Bertino, E., Jajodia, S., King, R., McLeod, D., Orlowska, M. E., & Strous, L. (Eds.). (2005). Journal on Data Semantics II (Vol. 3360). Berlin, Heidelberg: Springer.
A chapter in an edited book
Santos, N. C., Melo, C., Pont, F., Guillot, T., Ecuvillon, A., Mayor, M., et al. (2008). High-resolution Spectroscopy of Faint Stars with Transiting Planets. In Nuno C. Santos, L. Pasquini, A. C. M. Correia, & M. Romaniello (Eds.), Precision Spectroscopy in Astrophysics: Proceedings of the ESO/Lisbon/Aveiro Conference held in Aveiro, Portugal, 11–15 September 2006 (pp. 21–24). Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Andrew, E. (2015, July 27). Watch A Giant Water Balloon Explode With A Man Sitting Inside It. IFLScience. IFLScience. Accessed 30 October 2018

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (2016). Motor Carriers: Better Information Needed to Assess Effectiveness and Efficiency of Safety Interventions (No. GAO-17-49). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Valenzuela, J. (2014). Medicare advantage’s population make-up and its impact on the future of Medicare financing (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Kelly, D. (1996, March 3). Books in Brief: FICTION. New York Times, p. 718.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Hodges 2012).
This sentence cites two references (Haldane and May 2011; Hodges 2012).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Haldane and May 2011)
  • Three or more authors: (Elbashir et al. 2001)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Marketing
Economics and Econometrics

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