How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Gould, J. (2015). Learning from nature’s best. Nature, 519(7544), S2-3.
A journal article with 2 authors
Williams, E. J., & Hurst, L. D. (2000). The proteins of linked genes evolve at similar rates. Nature, 407(6806), 900–903.
A journal article with 3 authors
Thommes, E. W., Matsumura, S., & Rasio, F. A. (2008). Gas disks to gas giants: simulating the birth of planetary systems. Science (New York, N.Y.), 321(5890), 814–817.
A journal article with 8 or more authors
Martin, J. D., Goettler, S. J., Fossé, N., & Iton, L. (2002). Designing intermediate-range order in amorphous materials. Nature, 419(6905), 381–384.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Curry, S. H., & Whelpton, R. (2010). Drug Disposition and Pharmacokinetics. Chichester, UK: John Wiley & Sons, Ltd.
An edited book
Ebert, A., Dix, A., Gershon, N. D., & Pohl, M. (Eds.). (2011). Human Aspects of Visualization: Second IFIP WG 13.7 Workshop on Human-Computer Interaction and Visualization, HCIV (INTERACT) 2009, Uppsala, Sweden, August 24, 2009, Revised Selected Papers (Vol. 6431). Berlin, Heidelberg: Springer.
A chapter in an edited book
Pollet, B. G., Staffell, I., & Adamson, K.-A. (2016). Structure of the Energy Sector in South Africa. In I. Staffell & K.-A. Adamson (Eds.), The Energy Landscape in the Republic of South Africa (pp. 21–29). Cham: Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Hamilton, K. (2016, December 21). Food Security And Why Christmas Dinner Is In Peril. IFLScience. IFLScience. Accessed 30 October 2018


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (2003). Applying Agreed-Upon Procedures: Highway Trust Fund Excise Taxes (No. GAO-03-360R). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Stroud, M. (2012). Solar desalination in the southwest United States: A thermoeconomic analysis utilizing the sun to desalt water in high irradiance regions (Doctoral dissertation). University of Arizona, Tucson, AZ.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Billard, M. (2013, October 17). Out of Character, but in His Element. New York Times, p. E7.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Gould 2015).
This sentence cites two references (Gould 2015; Williams and Hurst 2000).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Williams and Hurst 2000)
  • Three or more authors: (Martin et al. 2002)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Economics and Econometrics

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