How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Sheffield, C. (2000). The new laureate speaks. Nature, 404(6778), 549.
A journal article with 2 authors
Rout, M. E., & Callaway, R. M. (2009). Plant science. An invasive plant paradox. Science (New York, N.Y.), 324(5928), 734–735.
A journal article with 3 authors
Yamada, T., Dautry, A., & Walport, M. (2008). Ready for avian flu? Nature, 454(7201), 162.
A journal article with 8 or more authors
Cebe, P., Hu, X., Kaplan, D. L., Zhuravlev, E., Wurm, A., Arbeiter, D., & Schick, C. (2013). Beating the heat--fast scanning melts silk beta sheet crystals. Scientific reports, 3, 1130.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Maguire, L., & Smith, E. (2012). 30 Great Myths about Shakespeare. Oxford, UK: Blackwell Publishing Ltd.
An edited book
Kessler, G. (2014). The Risks of Nuclear Energy Technology: Safety Concepts of Light Water Reactors. (A. Veser, F.-H. Schlüter, W. Raskob, C. Landman, & J. Päsler-Sauer, Eds.). Berlin, Heidelberg: Springer.
A chapter in an edited book
Wang, D., Ma, Z., & Zhang, X. (2012). The Research on English Learning for PE Majors. In Y. Wang (Ed.), Education and Educational Technology (pp. 23–27). Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Andrew, E. (2015, April 30). Watch Tigers Frolic In A Pool After Being Rescued From Cages. IFLScience. IFLScience. Accessed 30 October 2018


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1990). Defaulted Student Loans: Analysis of Defaulted Borrowers at Schools Accredited by Seven Agencies (No. HRD-90-178FS). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Robertson, O. (2014). Gender and Crew Resource Management: A Phenomenological Qualitative Study (Doctoral dissertation). University of Phoenix, Phoenix, AZ.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Hodara, S. (2015, November 22). Making All the World Their Stage. New York Times, p. WE9.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Sheffield 2000).
This sentence cites two references (Rout and Callaway 2009; Sheffield 2000).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Rout and Callaway 2009)
  • Three or more authors: (Cebe et al. 2013)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Economics and Econometrics

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