How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Kreeger, K. (2004). Short-term limbo. Nature, 427(6976), 760–761.
A journal article with 2 authors
Katsir, Y., & Marmur, A. (2014). Rate of bubble coalescence following quasi-static approach: screening and neutralization of the electric double layer. Scientific reports, 4, 4266.
A journal article with 3 authors
Victor, D. G., Gerlagh, R., & Baiocchi, G. (2014). Climate policy. Getting serious about categorizing countries. Science (New York, N.Y.), 345(6192), 34–36.
A journal article with 8 or more authors
Wu, B., Tuncer, H. M., Naeem, M., Yang, B., Cole, M. T., Milne, W. I., & Hao, Y. (2014). Experimental demonstration of a transparent graphene millimetre wave absorber with 28% fractional bandwidth at 140 GHz. Scientific reports, 4, 4130.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Gordon, J. (2009). Training Camp. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Islam, S. M. N. (2005). Empirical Finance: Modelling and Analysis of Emerging Financial and Stock Markets. (S. Watanapalachaikul, Ed.). Heidelberg: Physica-Verlag HD.
A chapter in an edited book
Chapple, D. G., & Hitchmough, R. A. (2016). Biogeography of New Zealand Lizards. In D. G. Chapple (Ed.), New Zealand Lizards (pp. 109–131). Cham: Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Andrew, E. (2015, September 21). Mauna a Wakea: Hawai’i’s Sacred Mountain And The Contentious Thirty Meter Telescope. IFLScience. IFLScience. Accessed 30 October 2018


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1977). The National Direct Student Loan Program Requires More Attention by the Office of Education and Participating Institutions (No. HRD-77-109). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Pittsinger, R. F. (2009). The effect of a single bout of surfing on exercise-induced affect (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Mueller, B. (2017, July 9). A Silent Truce, Shattered in ‘One Square Mile of Danger.’ New York Times, p. A18.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Kreeger 2004).
This sentence cites two references (Katsir and Marmur 2014; Kreeger 2004).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Katsir and Marmur 2014)
  • Three or more authors: (Wu et al. 2014)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Economics and Econometrics

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