How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Dushoff, J. (2004). Comment on “Metapopulation persistence with age-dependent disturbance or succession.” Science (New York, N.Y.), 304(5671), 684; author reply 684.
A journal article with 2 authors
Patel, A. D., & Balaban, E. (2000). Temporal patterns of human cortical activity reflect tone sequence structure. Nature, 404(6773), 80–84.
A journal article with 3 authors
Herbst, J., Heyne, K., & Diller, R. (2002). Femtosecond infrared spectroscopy of bacteriorhodopsin chromophore isomerization. Science (New York, N.Y.), 297(5582), 822–825.
A journal article with 8 or more authors
Xu, Y., Feng, L., Jeffrey, P. D., Shi, Y., & Morel, F. M. M. (2008). Structure and metal exchange in the cadmium carbonic anhydrase of marine diatoms. Nature, 452(7183), 56–61.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
van der Heide, P. (2014). Secondary Ion Mass Spectrometry. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Ruggeri Laderchi, C., & Savastano, S. (Eds.). (2013). Poverty and Exclusion in the Western Balkans: New Directions in Measurement and Policy (Vol. 8). New York, NY: Springer.
A chapter in an edited book
Lavery, L. A., & Armstrong, D. G. (2012). Clinical Examination and Risk Classification of the Diabetic Foot. In A. Veves, J. M. Giurini, & F. W. LoGerfo (Eds.), The Diabetic Foot: Medical and Surgical Management (pp. 59–74). Totowa, NJ: Humana Press.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Fang, J. (2014, June 20). Dwarf Galaxies Produce More Than Their Fair Share Of Stars. IFLScience. IFLScience. Accessed 30 October 2018


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1999). Year 2000 Computing Crisis: Medicare and the Delivery of Health Services Are at Risk (No. T-AIMD-99-89). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Cook, A. E. (2010). Gas hydrate-filled fracture reservoirs on continental margins (Doctoral dissertation). Columbia University, New York, NY.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
(nyt), S. K. (2002, April 6). World Briefing | Europe: Moldova: Political Tension. New York Times, p. A10.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Dushoff 2004).
This sentence cites two references (Dushoff 2004; Patel and Balaban 2000).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Patel and Balaban 2000)
  • Three or more authors: (Xu et al. 2008)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Economics and Econometrics

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