How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Find the style here: output styles overview
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Declercq, G. (2005). Comment on “How science survived: medieval manuscripts’ ‘demography’ and classic texts’ extinction.” Science (New York, N.Y.), 310(5754), 1618; author reply 1618.

A journal article with 2 authors

Dutcher, J. R., & Ediger, M. D. (2008). Materials science. Glass surfaces not so glassy. Science (New York, N.Y.), 319(5863), 577–578.

A journal article with 3 authors

Xiang, G. Y., Hofmann, H. F., & Pryde, G. J. (2013). Optimal multi-photon phase sensing with a single interference fringe. Scientific reports, 3, 2684.

A journal article with 8 or more authors

Gradinaru, V., Mogri, M., Thompson, K. R., Henderson, J. M., & Deisseroth, K. (2009). Optical deconstruction of parkinsonian neural circuitry. Science (New York, N.Y.), 324(5925), 354–359.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Thomas, C. G. (2014). Greece. Oxford: John Wiley & Sons, Ltd.

An edited book

Gulbinska, M. K. (Ed.). (2014). Lithium-ion Battery Materials and Engineering: Current Topics and Problems from the Manufacturing Perspective. London: Springer.

A chapter in an edited book

Edwards, P. G. (2005). An Examination of Candidate AGN Counterparts to Unidentified EGRET Sources. In K. S. Cheng & G. E. Romero (Eds.), Multiwavelength Approach to Unidentified Gamma-Ray Sources: A Second Workshop on the Nature of the High-Energy Unidentified Sources (pp. 31–41). Dordrecht: Springer Netherlands.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post

Hale, T. (2015, November 4). Check Out This Incredible Visualization Of Over 500 Exoplanets. IFLScience. IFLScience. Accessed 30 October 2018

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office. (2012). HUD Information Technology: More Work Remains to Implement Necessary Management Controls (No. GAO-12-580T). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Diaz Gonzalez, A. J. (2017). High-Pressure Study of Bio-inspired Multi-Functional Nanocomposites Using Atomic Force Microscopy Methods (Doctoral dissertation). George Washington University, Washington, DC.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Saslow, L. (2007, July 15). Fears of Brown Tide in Suffolk Waters. New York Times, p. LI2.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Declercq 2005).
This sentence cites two references (Declercq 2005; Dutcher and Ediger 2008).

Here are examples of in-text citations with multiple authors:

Two authors: (Dutcher and Ediger 2008)
Three or more authors: (Gradinaru et al. 2009)

About the journal

Full journal title	Marketing Letters
Abbreviation	Mark. Lett.
ISSN (print)	0923-0645
ISSN (online)	1573-059X
Scope	Business and International Management Marketing Economics and Econometrics