How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Find the style here: output styles overview
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

West, R. (2004). Chemistry. Japan bats a triple. Science (New York, N.Y.), 305(5691), 1724–1725.

A journal article with 2 authors

Nicholson, J. M., & Ioannidis, J. P. A. (2012). Research grants: Conform and be funded. Nature, 492(7427), 34–36.

A journal article with 3 authors

Rohde, D. L. T., Olson, S., & Chang, J. T. (2004). Modelling the recent common ancestry of all living humans. Nature, 431(7008), 562–566.

A journal article with 8 or more authors

Antson, A. A., Burns, J. E., Moroz, O. V., Scott, D. J., Sanders, C. M., Bronstein, I. B., et al. (2000). Structure of the intact transactivation domain of the human papillomavirus E2 protein. Nature, 403(6771), 805–809.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Kharmanda, G., & El Hami, A. (2016). Reliability in Biomechanics. Hoboken, NJ: John Wiley & Sons, Inc.

An edited book

Meersman, R., Dillon, T., & Herrero, P. (Eds.). (2011). On the Move to Meaningful Internet Systems: OTM 2011 Workshops: Confederated International Workshops and Posters: EI2N+NSF ICE, ICSP+INBAST, ISDE, ORM, OTMA, SWWS+MONET+SeDeS, and VADER 2011, Hersonissos, Crete, Greece, October 17-21, 2011. Proceedings (Vol. 7046). Berlin, Heidelberg: Springer.

A chapter in an edited book

Nebel, B. (2012). Editorial. In E. Prassler, M. Zöllner, R. Bischoff, W. Burgard, R. Haschke, M. Hägele, et al. (Eds.), Towards Service Robots for Everyday Environments: Recent Advances in Designing Service Robots for Complex Tasks in Everyday Environments (pp. 45–47). Berlin, Heidelberg: Springer.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post

Fang, J. (2015, August 12). Scientists Find One Of The Last Ever Lakes On Mars. IFLScience. IFLScience. https://www.iflscience.com/space/scientists-find-one-last-ever-lakes-mars/. Accessed 30 October 2018

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office. (2001). Survey of NASA’s Lessons Learned Process (No. GAO-01-1015R). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Trinooson, T. E. (2010). CFD investigations of a round jet with coil insert in crossflow (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Williams, J. (2017, June 25). Who Says Religion and Science Don’t Mix? New York Times, p. C5.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (West 2004).
This sentence cites two references (Nicholson and Ioannidis 2012; West 2004).

Here are examples of in-text citations with multiple authors:

Two authors: (Nicholson and Ioannidis 2012)
Three or more authors: (Antson et al. 2000)

About the journal

Full journal title	Marketing Letters
Abbreviation	Mark. Lett.
ISSN (print)	0923-0645
ISSN (online)	1573-059X
Scope	Business and International Management Marketing Economics and Econometrics