How to format your references using the Marketing Letters citation style

This is a short guide how to format citations and the bibliography in a manuscript for Marketing Letters. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Herschman, H. R. (2003). Molecular imaging: looking at problems, seeing solutions. Science (New York, N.Y.), 302(5645), 605–608.
A journal article with 2 authors
Henderson, G. M., & Slowey, N. C. (2000). Evidence from U-Th dating against Northern Hemisphere forcing of the penultimate deglaciation. Nature, 404(6773), 61–66.
A journal article with 3 authors
Brown, M. E., Bouchez, A. H., & Griffith, C. A. (2002). Direct detection of variable tropospheric clouds near Titan’s south pole. Nature, 420(6917), 795–797.
A journal article with 8 or more authors
Christiaen, L., Davidson, B., Kawashima, T., Powell, W., Nolla, H., Vranizan, K., & Levine, M. (2008). The transcription/migration interface in heart precursors of Ciona intestinalis. Science (New York, N.Y.), 320(5881), 1349–1352.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Millon, T., & Grossman, S. (2007). Moderating Severe Personality Disorders. Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Chanda, S. (2013). Beginning ASP.NET 4.5 Databases. (D. Foggon, Ed.) (Third Edition.). Berkeley, CA: Apress.
A chapter in an edited book
Polat, A. (2014). A Review of the Geodynamic Significance of Hornblende-Bearing Ultramafic Rocks in the Mesoarchean Fiskenæsset Complex, SW Greenland. In Y. Dilek & H. Furnes (Eds.), Evolution of Archean Crust and Early Life (pp. 127–147). Dordrecht: Springer Netherlands.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Marketing Letters.

Blog post
Andrew, E. (2015, January 12). SpaceX Rocket Smashes Into Ship During Failed Return Experiment. IFLScience. IFLScience. https://www.iflscience.com/space/spacex-rocket-smashes-ship-during-failed-return-experiment/. Accessed 30 October 2018

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1975). Federal Funding Provided to 10 Police Departments for Intelligence Activities (No. GGD-76-21). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Anthony, P. J. (2008). Determining courses of action for educational leaders to achieve Adequate Yearly Progress (Doctoral dissertation). University of Phoenix, Phoenix, AZ.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Scheiber, N. (2017, October 17). Arthur Cinader, J. Crew Founder Who Defined Preppy, Dies at 90. New York Times, p. B15.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Herschman 2003).
This sentence cites two references (Henderson and Slowey 2000; Herschman 2003).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Henderson and Slowey 2000)
  • Three or more authors: (Christiaen et al. 2008)

About the journal

Full journal titleMarketing Letters
AbbreviationMark. Lett.
ISSN (print)0923-0645
ISSN (online)1573-059X
ScopeBusiness and International Management
Marketing
Economics and Econometrics

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