How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Gumbsch, Peter (2003), “Materials science. Modeling strain hardening the hard way,” Science (New York, N.Y.), 301 (5641), 1857–58.
A journal article with 2 authors
Thompson, William G. and Steven L. Goldstein (2005), “Open-system coral ages reveal persistent suborbital sea-level cycles,” Science (New York, N.Y.), 308 (5720), 401–4.
A journal article with 3 authors
Lohman, David J., David Bickford, and Navjot S. Sodhi (2007), “Environment. The burning issue,” Science (New York, N.Y.), 316 (5823), 376.
A journal article with 4 or more authors
Rosso, Gonzalo, Ivan Liashkovich, Burkhard Gess, Peter Young, Alejandra Kun, and Victor Shahin (2014), “Unravelling crucial biomechanical resilience of myelinated peripheral nerve fibres provided by the Schwann cell basal lamina and PMP22,” Scientific reports, 4, 7286.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Plumb, John A. and Larry A. Hanson (2010), Health Maintenance and Principal Microbial Diseases of Cultured Fishes, Oxford, UK: Wiley-Blackwell.
An edited book
Keller, Hubert B., Erhard Plödereder, Peter Dencker, and Herbert Klenk (Eds.) (2013), Reliable Software Technologies – Ada-Europe 2013: 18th Ada-Europe International Conference on Reliable Software Technologies, Berlin, Germany, June 10-14, 2013. Proceedings, Lecture Notes in Computer Science, Berlin, Heidelberg: Springer.
A chapter in an edited book
Delgado, João M. P. Q., Eva Barreira, Nuno M. M. Ramos, and Vasco Peixoto de Freitas (2013), “Application Examples,” in Hygrothermal Numerical Simulation Tools Applied to Building Physics, SpringerBriefs in Applied Sciences and Technology, E. Barreira, N. M. M. Ramos, and V. P. de Freitas, eds., Berlin, Heidelberg: Springer, 47–63.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post
O`Callaghan, Jonathan (2016), “NASA Will Be Making A Big Announcement On Tuesday,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2003), “Freight Transportation: Strategies Needed to Address Planning and Financing Limitations,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Joubert, Bonnie Rachel (2009), “Human genetic susceptibility to mother to child transmission of HIV: A study of mother-infant pairs in Malawi,” Doctoral dissertation, Chapel Hill, NC: University of North Carolina.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Pilon, Mary (2012), “’04 Drug Retest May Give U.S. Olympic Gold,” New York Times, A1.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Gumbsch 2003).
This sentence cites two references (Gumbsch 2003; Thompson and Goldstein 2005).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Thompson and Goldstein 2005)
  • Three authors: (Lohman, Bickford, and Sodhi 2007)
  • 4 or more authors: (Rosso et al. 2014)

About the journal

Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Economics and Econometrics

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