How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Cook, Diane J. (2012), “Computer science. How smart is your home?,” Science (New York, N.Y.), 335 (6076), 1579–81.
A journal article with 2 authors
Nacher, Jose C. and Tatsuya Akutsu (2013), “Structural controllability of unidirectional bipartite networks,” Scientific reports, 3, 1647.
A journal article with 3 authors
Fuchs, Benedikt, Didier Sornette, and Stefan Thurner (2014), “Fractal multi-level organisation of human groups in a virtual world,” Scientific reports, 4, 6526.
A journal article with 4 or more authors
Hao, Qi, Deyang Du, Chenxi Wang, Wan Li, Hao Huang, Jiaqi Li, Teng Qiu, and Paul K. Chu (2014), “Plasmon-induced broadband fluorescence enhancement on Al-Ag bimetallic substrates,” Scientific reports, 4, 6014.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Khoei, Amir R. (2014), Extended Finite Element Method, Chichester, UK: John Wiley & Sons, Ltd.
An edited book
Connelly, Robert, Asia Ivić Weiss, and Walter Whiteley (Eds.) (2014), Rigidity and Symmetry, Fields Institute Communications, New York, NY: Springer.
A chapter in an edited book
Gratzer, Vanessa and David Naccache (2006), “Alien vs. Quine, the Vanishing Circuit and Other Tales from the Industry’s Crypt,” in Advances in Cryptology - EUROCRYPT 2006: 24th Annual International Conference on the Theory and Applications of Cryptographic Techniques, St. Petersburg, Russia, May 28 - June 1, 2006. Proceedings, Lecture Notes in Computer Science, S. Vaudenay, ed., Berlin, Heidelberg: Springer, 48–58.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post
Fang, Janet (2014), “Make Your Own Droplet Microscope Lens for a Penny,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2015), “Aviation Finance: Observations on the Effects of Budget Uncertainty on FAA,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Lai, Ju-Ping (2008), “Phosphatase and Tensin Homolog Deleted on Chromosome Ten (PTEN) As A Molecular Target in Lung Epithelial Wound Repair and Protection,” Doctoral dissertation, Columbus, OH: Ohio State University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Greenhouse, Linda (2007), “Justices Will Decide if Handgun Kept at Home Is Individual Right,” New York Times, A1.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Cook 2012).
This sentence cites two references (Cook 2012; Nacher and Akutsu 2013).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Nacher and Akutsu 2013)
  • Three authors: (Fuchs, Sornette, and Thurner 2014)
  • 4 or more authors: (Hao et al. 2014)

About the journal

Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Economics and Econometrics

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