How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Malim, Michael H. (2014), “HIV: Ringside views,” Nature, 505 (7482), 167–68.
A journal article with 2 authors
Lodish, Harvey and Nina Fedoroff (2012), “Retrospective. Norton Zinder (1928-2012),” Science (New York, N.Y.), 335 (6074), 1316.
A journal article with 3 authors
Zhao, Meng-Hua, Xiao-Peng Chen, and Qing Wang (2014), “Wetting failure of hydrophilic surfaces promoted by surface roughness,” Scientific reports, 4, 5376.
A journal article with 4 or more authors
Qi, Yijun, Xingyue He, Xiu-Jie Wang, Oleksiy Kohany, Jerzy Jurka, and Gregory J. Hannon (2006), “Distinct catalytic and non-catalytic roles of ARGONAUTE4 in RNA-directed DNA methylation,” Nature, 443 (7114), 1008–12.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Good, Phillip I. and James W. Hardin (2006), Common Errors in Statistics (and How to Avoid Them), Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Anjum, Naser A., Ming-Tsair Chan, and Shahid Umar (Eds.) (2010), Ascorbate-Glutathione Pathway and Stress Tolerance in Plants, Dordrecht: Springer Netherlands.
A chapter in an edited book
Regan, Gilbert, Derek Flood, and Fergal Mc Caffery (2015), “The Development and Validation of a Roadmap for Traceability,” in Software Process Improvement and Capability Determination: 15th International Conference, SPICE 2015, Gothenburg, Sweden, June 16-17, 2015. Proceedings, Communications in Computer and Information Science, T. Rout, R. V. O’Connor, and A. Dorling, eds., Cham: Springer International Publishing, 45–57.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post
O`Callaghan, Jonathan (2017), “Climate Change Might Cost European Cities $40bn A Year By 2100,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (1998), “Aviation Acquisition: FAA Has a Structured Investment Management Approach, but Weaknesses Limit Its Effectiveness,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Dillon, Melissa (2014), “Active aging program for older adults with early stage dementia,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
(nyt), Sophia Kishkovsky (2004), “World Briefing | Asia: China And Russia Plan First Joint Military Exercise,” New York Times, A6.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Malim 2014).
This sentence cites two references (Lodish and Fedoroff 2012; Malim 2014).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Lodish and Fedoroff 2012)
  • Three authors: (Zhao, Chen, and Wang 2014)
  • 4 or more authors: (Qi et al. 2006)

About the journal

Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Economics and Econometrics

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