How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Pronin, Emily (2008), “How we see ourselves and how we see others,” Science (New York, N.Y.), 320 (5880), 1177–80.
A journal article with 2 authors
Enyeart, Peter J. and Andrew D. Ellington (2011), “Synthetic biology: a yeast for all reasons,” Nature, 477 (7365), 413–14.
A journal article with 3 authors
Moran, Nancy A., Heather J. McLaughlin, and Rotem Sorek (2009), “The dynamics and time scale of ongoing genomic erosion in symbiotic bacteria,” Science (New York, N.Y.), 323 (5912), 379–82.
A journal article with 4 or more authors
Iess, L., W. M. Folkner, D. Durante, M. Parisi, Y. Kaspi, E. Galanti, T. Guillot, W. B. Hubbard, D. J. Stevenson, J. D. Anderson, D. R. Buccino, L. Gomez Casajus, A. Milani, R. Park, P. Racioppa, D. Serra, P. Tortora, M. Zannoni, H. Cao, R. Helled, J. I. Lunine, Y. Miguel, B. Militzer, S. Wahl, J. E. P. Connerney, S. M. Levin, and S. J. Bolton (2018), “Measurement of Jupiter’s asymmetric gravity field,” Nature, 555 (7695), 220–22.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Dooner, David B. (2012), Kinematic Geometry of Gearing, Chichester, UK: John Wiley & Sons, Ltd.
An edited book
Mütze, Michael, Thomas Senff, and Jutta C. Möller (Eds.) (2012), Real Estate Investments in Germany: Transactions and Development, Berlin, Heidelberg: Springer.
A chapter in an edited book
Guarnieri, Fabio A., Paulo Ferrara, and Leonardo Torquetti (2015), “Biomechanics of Additive Surgery: Intracorneal Rings,” in Corneal Biomechanics and Refractive Surgery, F. A. Guarnieri, ed., New York, NY: Springer, 73–107.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post
Hale, Tom (2016), “A Nazi Time Capsule Has Been Unearthed At A Former Training Camp,” IFLScience, IFLScience, (accessed October 30, 2018).


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2011), “Training Necessary to Address Data Reliability Issues in NASA Agreement Database and to Minimize Potential Competition with Commercial Sector,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Bishop-Randol, Elana (2009), “Outcomes of the Program of Assertive Community Treatment in Orange County, California,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Wagner, James (2017), “For Matz, and Mets, Another Comeback Has Proved Difficult to Fulfill,” New York Times, B13.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Pronin 2008).
This sentence cites two references (Enyeart and Ellington 2011; Pronin 2008).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Enyeart and Ellington 2011)
  • Three authors: (Moran, McLaughlin, and Sorek 2009)
  • 4 or more authors: (Iess et al. 2018)

About the journal

Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Economics and Econometrics

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