How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Duster, Troy (2005), “Medicine. Race and reification in science,” Science (New York, N.Y.), 307 (5712), 1050–51.
A journal article with 2 authors
Kanematsu, Yasuo and Kyoko Takahashi (2007), “Employing Japan’s postdocs,” Nature, 447 (7147), 1028.
A journal article with 3 authors
Norouzzadeh, Payam, Charles W. Myles, and Daryoosh Vashaee (2014), “Prediction of giant thermoelectric power factor in type-VIII clathrate Si46,” Scientific reports, 4, 7028.
A journal article with 4 or more authors
Burruel, Victoria, Katie Klooster, Christopher M. Barker, Renee Reijo Pera, and Stuart Meyers (2014), “Abnormal early cleavage events predict early embryo demise: sperm oxidative stress and early abnormal cleavage,” Scientific reports, 4, 6598.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Allen, Danielle S. (2012), Why Plato Wrote, Oxford, UK: Blackwell Publishing Ltd.
An edited book
Mueller-Hoeppe, Dana, Stefan Loehnert, and Stefanie Reese (Eds.) (2011), Recent Developments and Innovative Applications in Computational Mechanics, Berlin, Heidelberg: Springer.
A chapter in an edited book
Huang, Yu-Kai (2008), “The Study of Customer Segmentation Examined by Catastrophe Model,” in Towards Sustainable Society on Ubiquitous Networks: The 8th IFIP Conference on e-Business, e-Services, and e-Society (I3E 2008), September 24–16, 2008, Tokyo, Japan, IFIP – The International Federation for Information Processing, M. Oya, R. Uda, and C. Yasunobu, eds., Boston, MA: Springer US, 37–48.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post
Andrew, Elise (2016), “How To Beat Exam Stress With Just The Power Of Your Brain,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2000), “Intercity Passenger Rail: Amtrak Needs to Improve Its Accountability for Taxpayer Relief Act Funds,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Legaspi, Jose (2010), “Accelerated supported employment program: A grant proposal,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Walsh, Mary Williams (2012), “New Pension Rules Seek Disclosure,” New York Times, B1.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Duster 2005).
This sentence cites two references (Duster 2005; Kanematsu and Takahashi 2007).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Kanematsu and Takahashi 2007)
  • Three authors: (Norouzzadeh, Myles, and Vashaee 2014)
  • 4 or more authors: (Burruel et al. 2014)

About the journal

Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Economics and Econometrics

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