How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Shatz, Carla J. (2006), “Lawrence C. Katz (1956-2005),” Nature, 439 (7073), 152.
A journal article with 2 authors
Krasnopolsky, V. A. and P. D. Feldman (2001), “Detection of molecular hydrogen in the atmosphere of Mars,” Science (New York, N.Y.), 294 (5548), 1914–17.
A journal article with 3 authors
Wu, S. W., N. Ogawa, and W. Ho (2006), “Atomic-scale coupling of photons to single-molecule junctions,” Science (New York, N.Y.), 312 (5778), 1362–65.
A journal article with 4 or more authors
Piro, Nicholas A., Joshua S. Figueroa, Jessica T. McKellar, and Christopher C. Cummins (2006), “Triple-bond reactivity of diphosphorus molecules,” Science (New York, N.Y.), 313 (5791), 1276–79.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Verdu, Jacques (2012), Oxidative Ageing of Polymers, Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Wu, Ta Yeong (2013), Advances in Ultrasound Technology for Environmental Remediation, SpringerBriefs in Molecular Science, (N. Guo, C. Y. Teh, and J. X. W. Hay, eds.), Dordrecht: Springer Netherlands.
A chapter in an edited book
Šunjić, Vitomir and Vesna Petrović Peroković (2016), “Illogical Disconnections with Participation of Two Groups,” in Organic Chemistry from Retrosynthesis to Asymmetric Synthesis, V. Petrović Peroković, ed., Cham: Springer International Publishing, 103–41.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post
Andrew, Elise (2015), “The Crazy Chemistry Of Insects,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2010), “Health Information Technology: DOD Needs to Provide More Information on Risks to Improve Its Program Management,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Pahuja, Surbhi (2013), “Bandwidth feedback effects on retained movements in young and old adults,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Vecsey, George (2017), “Fixing What Ain’t Broke? That’s Ruinous,” New York Times, D3.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Shatz 2006).
This sentence cites two references (Krasnopolsky and Feldman 2001; Shatz 2006).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Krasnopolsky and Feldman 2001)
  • Three authors: (Wu, Ogawa, and Ho 2006)
  • 4 or more authors: (Piro et al. 2006)

About the journal

Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Economics and Econometrics

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