How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Download the output style file
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Davies, Kay (2015), “Keep the directive that protects research animals,” Nature, 521 (7550), 7.

A journal article with 2 authors

Charbonnel, Corinne and Suzanne Talon (2007), “Astronomy. Mixing a stellar cocktail,” Science (New York, N.Y.), 318 (5852), 922–23.

A journal article with 3 authors

Mitchell, Jude F., Gene R. Stoner, and John H. Reynolds (2004), “Object-based attention determines dominance in binocular rivalry,” Nature, 429 (6990), 410–13.

A journal article with 4 or more authors

Savina, Michael R., Andrew M. Davis, C. Emil Tripa, Michael J. Pellin, Roberto Gallino, Roy S. Lewis, and Sachiko Amari (2004), “Extinct technetium in silicon carbide stardust grains: implications for stellar nucleosynthesis,” Science (New York, N.Y.), 303 (5658), 649–52.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Brown, Robert A. (2012), Extreme Tissue Engineering, Chichester, UK: John Wiley & Sons, Ltd.

An edited book

Amer-Yahia, Sihem, Zohra Bellahsène, Ela Hunt, Rainer Unland, and Jeffrey Xu Yu (Eds.) (2006), Database and XML Technologies: 4th International XML Database Symposium, XSym 2006 Seoul, Korea, September 10-11, 2006 Proceedings, Lecture Notes in Computer Science, Berlin, Heidelberg: Springer.

A chapter in an edited book

Shreve, Matthew, Sergiy Fefilatyev, Nestor Bonilla, Gerry Hernandez, Dmitry Goldgof, and Sudeep Sarkar (2013), “View-Invariant Method for Calculating 2D Optical Strain,” in Advances in Depth Image Analysis and Applications: International Workshop, WDIA 2012, Tsukuba, Japan, November 11, 2012, Revised Selected and Invited Papers, Lecture Notes in Computer Science, X. Jiang, O. R. P. Bellon, D. Goldgof, and T. Oishi, eds., Berlin, Heidelberg: Springer, 42–49.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post

Taub, Ben (2016), “Blood Biomarkers Help Unravel The Mystery Of Gulf War Illness,” IFLScience, IFLScience, (accessed October 30, 2018).

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office (1977), “Implementation of the Arts and Artifacts Indemnity Act,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Fay, John Everett (2014), “California employer perspectives on older working adults specific to the Affordable Care Act health insurance mandate,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

de la MERCED, Michael J. and Rachel Abrams (2017), “Abercrombie & Fitch in Talks to Sell Itself,” New York Times, B5.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Davies 2015).
This sentence cites two references (Charbonnel and Talon 2007; Davies 2015).

Here are examples of in-text citations with multiple authors:

Two authors: (Charbonnel and Talon 2007)
Three authors: (Mitchell, Stoner, and Reynolds 2004)
4 or more authors: (Savina et al. 2004)

About the journal

Full journal title	Journal of Marketing Research
Abbreviation	J. Mark. Res.
ISSN (print)	0022-2437
ISSN (online)	1547-7193
Scope	Business and International Management Marketing Economics and Econometrics