How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Download the output style file
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Mellman, I. (2001), “Setting logical priorities,” Nature, 410 (6832), 1026.

A journal article with 2 authors

Joshi, Nikhil S. and Tyler Jacks (2013), “Immunology. Guilty by association,” Science (New York, N.Y.), 339 (6124), 1160–61.

A journal article with 3 authors

Tregenza, T., R. K. Butlin, and N. Wedell (2000), “Sexual conflict and speciation,” Nature, 407 (6801), 149–50.

A journal article with 4 or more authors

Pommier, Arnaud, Naishitha Anaparthy, Nicoletta Memos, Z. Larkin Kelley, Alizée Gouronnec, Ran Yan, Cédric Auffray, Jean Albrengues, Mikala Egeblad, Christine A. Iacobuzio-Donahue, Scott K. Lyons, and Douglas T. Fearon (2018), “Unresolved endoplasmic reticulum stress engenders immune-resistant, latent pancreatic cancer metastases,” Science (New York, N.Y.), 360 (6394).

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Berthold, Hans J. and Michael Binnewies (2005), Chemisches Grundpraktikum, Weinheim, FRG: Wiley-VCH Verlag GmbH & Co. KGaA.

An edited book

Vinhas de Souza, Lúcio and Oleh Havrylyshyn (Eds.) (2006), Return to Growth in CIS Countries: Monetary Policy and Macroeconomic Framework, Berlin, Heidelberg: Springer.

A chapter in an edited book

Deuter, Andreas and Hans-Jürgen Koch (2015), “Applying Manufacturing Performance Figures to Measure Software Development Excellence,” in Software Measurement: 25th International Workshop on Software Measurement and 10th International Conference on Software Process and Product Measurement, IWSM-Mensura 2015, Kraków, Poland, October 5-7, 2015, Proceedings, Lecture Notes in Business Information Processing, A. Kobyliński, B. Czarnacka-Chrobot, and J. Świerczek, eds., Cham: Springer International Publishing, 62–77.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post

Andrew, Danielle (2016), “Heart Attack Deaths More Likely At Christmas,” IFLScience, IFLScience, (accessed October 30, 2018), [available at https://www.iflscience.com/health-and-medicine/heart-attack-deaths-more-likely-at-christmas/].

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office (1998), “Transportation Issue Area: Active Assignments,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Stephens, Bryan S. (2017), “Understanding CXC Chemokine Receptor 4 Activation by CXC Chemokine Ligand 12,” Doctoral dissertation, La Jolla, CA: University of California San Diego.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Pilon, Mary (2012), “Slugger’s Penalty Includes a Walk Through History,” New York Times, B11.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Mellman 2001).
This sentence cites two references (Joshi and Jacks 2013; Mellman 2001).

Here are examples of in-text citations with multiple authors:

Two authors: (Joshi and Jacks 2013)
Three authors: (Tregenza, Butlin, and Wedell 2000)
4 or more authors: (Pommier et al. 2018)

About the journal

Full journal title	Journal of Marketing Research
Abbreviation	J. Mark. Res.
ISSN (print)	0022-2437
ISSN (online)	1547-7193
Scope	Business and International Management Marketing Economics and Econometrics