How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

Paperpile	The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNote	Download the output style file
Mendeley, Zotero, Papers, and others	The style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeX	BibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author

Helmuth, L. (2000), “NEUROSCIENCE: Tips for Neuroscience Neophytes,” Science (New York, N.Y.), 290 (5492), 699.

A journal article with 2 authors

Celi, Alessio and Leticia Tarruell (2015), “PHYSICS. Probing the edge with cold atoms,” Science (New York, N.Y.), 349 (6255), 1450–51.

A journal article with 3 authors

Huffard, Christine L., Farnis Boneka, and Robert J. Full (2005), “Underwater bipedal locomotion by octopuses in disguise,” Science (New York, N.Y.), 307 (5717), 1927.

A journal article with 4 or more authors

Green, Jessica L., Andrew J. Holmes, Mark Westoby, Ian Oliver, David Briscoe, Mark Dangerfield, Michael Gillings, and Andrew J. Beattie (2004), “Spatial scaling of microbial eukaryote diversity,” Nature, 432 (7018), 747–50.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book

Möller, Ralf, Hans Pöter, and Knut Schwarze (2011), Planen und Bauen mit Trapezprofilen und Sandwichelementen, Weinheim, Germany: Wiley-VCH Verlag GmbH & Co. KGaA.

An edited book

Buzzini, Pietro and Rosa Margesin (Eds.) (2014), Cold-adapted Yeasts: Biodiversity, Adaptation Strategies and Biotechnological Significance, Berlin, Heidelberg: Springer.

A chapter in an edited book

Bigelow, Timothy A. and Yassin Labyed (2013), “Attenuation Compensation and Estimation,” in Quantitative Ultrasound in Soft Tissues, J. Mamou and M. L. Oelze, eds., Dordrecht: Springer Netherlands, 71–93.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research.

Blog post

Andrew, Elise (2016), “We Still Don’t Really Know The Health Hazards Of A Nuclear Accident,” IFLScience, IFLScience, (accessed October 30, 2018), [available at https://www.iflscience.com/health-and-medicine/we-still-don-t-really-know-health-hazards-nuclear-accident/].

Reports

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report

Government Accountability Office (1990), “Loma Prieta Earthquake: Collapse of the Bay Bridge and the Cypress Viaduct,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation

Yasami, Saeid (2015), “Ultra-Low Power RFIC for Space/Medical/Mobile Applications,” Doctoral dissertation, Lafayette, LA: University of Louisiana.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article

Kelly, Caitlin (2007), “Shelter’s Legal Arm Observes Anniversary,” New York Times, 14WC2.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Helmuth 2000).
This sentence cites two references (Celi and Tarruell 2015; Helmuth 2000).

Here are examples of in-text citations with multiple authors:

Two authors: (Celi and Tarruell 2015)
Three authors: (Huffard, Boneka, and Full 2005)
4 or more authors: (Green et al. 2004)

About the journal

Full journal title	Journal of Marketing Research
Abbreviation	J. Mark. Res.
ISSN (print)	0022-2437
ISSN (online)	1547-7193
Scope	Business and International Management Marketing Economics and Econometrics