How to format your references using the Journal of Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Smith, Caitlin (2003), “Drug target validation: Hitting the target,” Nature, 422 (6929), 341, 343, 345 passim.
A journal article with 2 authors
Sabado, Rachel Lubong and Nina Bhardwaj (2015), “Cancer immunotherapy: dendritic-cell vaccines on the move,” Nature, 519 (7543), 300–301.
A journal article with 3 authors
Kuba, Hiroshi, Yuki Oichi, and Harunori Ohmori (2010), “Presynaptic activity regulates Na(+) channel distribution at the axon initial segment,” Nature, 465 (7301), 1075–78.
A journal article with 4 or more authors
Groffen, Alexander J., Sascha Martens, Rocío Díez Arazola, L. Niels Cornelisse, Natalia Lozovaya, Arthur P. H. de Jong, Natalia A. Goriounova, Ron L. P. Habets, Yoshimi Takai, J. Gerard Borst, Nils Brose, Harvey T. McMahon, and Matthijs Verhage (2010), “Doc2b is a high-affinity Ca2+ sensor for spontaneous neurotransmitter release,” Science (New York, N.Y.), 327 (5973), 1614–18.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Kaschke, Michael, Karl-Heinz Donnerhacke, and Michael Stefan Rill (2014), Optical Devices in Ophthalmology and Optometry, Weinheim, Germany: Wiley-VCH Verlag GmbH & Co. KGaA.
An edited book
Calamoneri, Tiziana and Josep Diaz (Eds.) (2010), Algorithms and Complexity: 7th International Conference, CIAC 2010, Rome, Italy, May 26-28, 2010. Proceedings, Lecture Notes in Computer Science, Berlin, Heidelberg: Springer.
A chapter in an edited book
Green, Tera Marie and Brian Fisher (2011), “The Personal Equation of Complex Individual Cognition during Visual Interface Interaction,” in Human Aspects of Visualization: Second IFIP WG 13.7 Workshop on Human-Computer Interaction and Visualization, HCIV (INTERACT) 2009, Uppsala, Sweden, August 24, 2009, Revised Selected Papers, Lecture Notes in Computer Science, A. Ebert, A. Dix, N. D. Gershon, and M. Pohl, eds., Berlin, Heidelberg: Springer, 38–57.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing.

Blog post
Andrew, Elise (2014), “Windowless Planes Offer Passengers Spectacular Panoramic Views,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2000), “Preschool Education: Federal Investment for Low-Income Children Significant but Effectiveness Unclear,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Chung, Tilson Yao-Yang (2010), “Pulse designs on TR-MAS UWB,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
McKINLEY, James C., Jr (2017), “Man Who Said He Was Angry at Whites Gets 25 Years for Fatal Punch in Union Sq,” New York Times, A24.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Smith 2003).
This sentence cites two references (Sabado and Bhardwaj 2015; Smith 2003).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Sabado and Bhardwaj 2015)
  • Three authors: (Kuba, Oichi, and Ohmori 2010)
  • 4 or more authors: (Groffen et al. 2010)

About the journal

Full journal titleJournal of Marketing
AbbreviationJ. Mark.
ISSN (print)0022-2429
ISSN (online)1547-7185
ScopeBusiness and International Management

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