How to format your references using the Journal of Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Adami, Christoph (2015), “Artificial intelligence: Robots with instincts,” Nature, 521 (7553), 426–27.
A journal article with 2 authors
Ramocki, Melissa B. and Huda Y. Zoghbi (2008), “Failure of neuronal homeostasis results in common neuropsychiatric phenotypes,” Nature, 455 (7215), 912–18.
A journal article with 3 authors
Oliveira, Giselle de Almeida, Joshua Lieberman, and Carolina Barillas-Mury (2012), “Epithelial nitration by a peroxidase/NOX5 system mediates mosquito antiplasmodial immunity,” Science (New York, N.Y.), 335 (6070), 856–59.
A journal article with 4 or more authors
Molofsky, Anna V., Ricardo Pardal, Toshihide Iwashita, In-Kyung Park, Michael F. Clarke, and Sean J. Morrison (2003), “Bmi-1 dependence distinguishes neural stem cell self-renewal from progenitor proliferation,” Nature, 425 (6961), 962–67.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Natsuno, Takeshi (2005), i-Mode Strategy, Chichester, UK: John Wiley & Sons, Ltd.
An edited book
Nanz, Sebastian (Ed.) (2011), The Future of Software Engineering, Berlin, Heidelberg: Springer.
A chapter in an edited book
Brenner, Christian, Joel Greenyer, and Wilhelm Schäfer (2015), “On-the-Fly Synthesis of Scarcely Synchronizing Distributed Controllers from Scenario-Based Specifications,” in Fundamental Approaches to Software Engineering: 18th International Conference, FASE 2015, Held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2015, London, UK, April 11-18, 2015, Proceedings, Lecture Notes in Computer Science, A. Egyed and I. Schaefer, eds., Berlin, Heidelberg: Springer, 51–65.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing.

Blog post
Fang, Janet (2014), “Five armored spiders discovered in Chinese caves,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (1984), “Use of Department of Education Title III Grant Funds by the International Institute of the Americas of World University,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
White, Angel Elizabeth (2015), “Female ministers in pastoral leadership: A phenomenological study,” Doctoral dissertation, Phoenix, AZ: University of Phoenix.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Murphy, Mary J. O. (2015), “Weekend Entertainments From the Archives of the New York Times,” New York Times, C36.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Adami 2015).
This sentence cites two references (Adami 2015; Ramocki and Zoghbi 2008).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Ramocki and Zoghbi 2008)
  • Three authors: (Oliveira, Lieberman, and Barillas-Mury 2012)
  • 4 or more authors: (Molofsky et al. 2003)

About the journal

Full journal titleJournal of Marketing
AbbreviationJ. Mark.
ISSN (print)0022-2429
ISSN (online)1547-7185
ScopeBusiness and International Management

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