How to format your references using the Journal of Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Shih, William M. (2015), “Materials Science. Exploiting weak interactions in DNA self-assembly,” Science (New York, N.Y.), 347 (6229), 1417–18.
A journal article with 2 authors
Bernstein, Alan and Janet Rossant (2013), “Anthony James Pawson (1952-2013),” Nature, 501 (7466), 168.
A journal article with 3 authors
Casanueva, M. Olivia, Alejandro Burga, and Ben Lehner (2012), “Fitness trade-offs and environmentally induced mutation buffering in isogenic C. elegans,” Science (New York, N.Y.), 335 (6064), 82–85.
A journal article with 4 or more authors
Delahaye, J., J. Hassel, R. Lindell, M. Sillanpää, M. Paalanen, H. Seppä, and P. Hakonen (2003), “Low-noise current amplifier based on mesoscopic Josephson junction,” Science (New York, N.Y.), 299 (5609), 1045–48.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
“MAX” Maxfield, Clive and Alvin Brown (2005), The Definitive Guide to How Computers Do Math, Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Aye, Ralph W. and John Hunter (Eds.) (2016), Fundoplication Surgery: A Clinical Guide to Optimizing Results, Cham: Springer International Publishing.
A chapter in an edited book
Grüne, L., F. Allgöwer, R. Findeisen, J. Fischer, D. Groß, U. D. Hanebeck, B. Kern, M. A. Müller, J. Pannek, M. Reble, O. Stursberg, P. Varutti, and K. Worthmann (2014), “Distributed and Networked Model Predictive Control,” in Control Theory of Digitally Networked Dynamic Systems, J. Lunze, ed., Heidelberg: Springer International Publishing, 111–67.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing.

Blog post
Fang, Janet (2016), “Catsharks Glow Brighter The Deeper They Go,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (1996), “Transportation Infrastructure: Central Artery/Tunnel Project Faces Financial Uncertainties,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Chen, Melissa Soriano (2014), “Emergency shelter for abused and neglected elders A grant proposal project,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Whiteside, Kelly (2015), “Same High Ideals, All New Challenges,” New York Times, B10.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Shih 2015).
This sentence cites two references (Bernstein and Rossant 2013; Shih 2015).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Bernstein and Rossant 2013)
  • Three authors: (Casanueva, Burga, and Lehner 2012)
  • 4 or more authors: (Delahaye et al. 2003)

About the journal

Full journal titleJournal of Marketing
AbbreviationJ. Mark.
ISSN (print)0022-2429
ISSN (online)1547-7185
ScopeBusiness and International Management

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