How to format your references using the Journal of Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing (JM). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Balents, Leon (2010), “Spin liquids in frustrated magnets,” Nature, 464 (7286), 199–208.
A journal article with 2 authors
Hathaway, David H. and Lisa Rightmire (2010), “Variations in the Sun’s meridional flow over a solar cycle,” Science (New York, N.Y.), 327 (5971), 1350–52.
A journal article with 3 authors
Chuang, Sung-Ting, Yueh-Hsiung Kuo, and Ming-Jai Su (2014), “Antifibrotic effects of KS370G, a caffeamide derivative, in renal ischemia-reperfusion injured mice and renal tubular epithelial cells,” Scientific reports, 4, 5814.
A journal article with 4 or more authors
Molinier, Jean, Gerhard Ries, Cyril Zipfel, and Barbara Hohn (2006), “Transgeneration memory of stress in plants,” Nature, 442 (7106), 1046–49.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Ryan, Frank (2013), Cognitive Therapy for Addiction, Oxford, UK: Blackwell Publishing Ltd.
An edited book
Bereković, Mladen, Nikitas Dimopoulos, and Stephan Wong (Eds.) (2008), Embedded Computer Systems: Architectures, Modeling, and Simulation: 8th International Workshop, SAMOS 2008, Samos, Greece, July 21-24, 2008. Proceedings, Lecture Notes in Computer Science, Berlin, Heidelberg: Springer.
A chapter in an edited book
Rosenberg, Zvi and Erez Dekel (2016), “Plate Perforation,” in Terminal Ballistics, E. Dekel, ed., Singapore: Springer, 125–82.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing.

Blog post
O`Callaghan, Jonathan (2016), “Why You Should Care About Asteroid Day 2016,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (1981), “Operation of the Copyright Royalty Tribunal,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Poldervaart, Pamela Gueringer (2010), “A qualitative study of nursing didactic programs: Novice nurses’ perception of competence, confidence, and retention,” Doctoral dissertation, Phoenix, AZ: University of Phoenix.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Feeney, Kelly (2009), “An Empire’s New Outpost,” New York Times, NJ9.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Russo 2004).
This sentence cites two references (Wickware 2000; Zwier 2009).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Hathaway and Rightmire 2010)
  • Three authors: (Chuang, Kuo, and Su 2014)
  • 4 or more authors: (Donnelly et al. 2002)

About the journal

Full journal titleJournal of Marketing
AbbreviationJ. Mark.
ISSN (print)0022-2429
ISSN (online)1547-7185
ScopeBusiness and International Management

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