How to format your references using the Journal of Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Mullin, Tom (2002), “Granular materials. Mixing and de-mixing,” Science (New York, N.Y.), 295 (5561), 1851.
A journal article with 2 authors
Pimm, S. L. and R. J. van Aarde (2001), “African elephants and contraception,” Nature, 411 (6839), 766.
A journal article with 3 authors
Spencer, Todd J., Tyler Osborn, and Paul A. Kohl (2008), “Materials science. High-frequency chip connections,” Science (New York, N.Y.), 320 (5877), 756–57.
A journal article with 4 or more authors
Gazin, Claude, Narendra Wajapeyee, Stephane Gobeil, Ching-Man Virbasius, and Michael R. Green (2007), “An elaborate pathway required for Ras-mediated epigenetic silencing,” Nature, 449 (7165), 1073–77.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Schwarz, Daniel R. (2014), Reading the European Novel to 1900, Chichester, UK: John Wiley & Sons, Ltd.
An edited book
Camarinha-Matos, Luis M. and Willy Picard (Eds.) (2008), Pervasive Collaborative Networks: IFIP TC 5 WG 5.5 Ninth Working Conference on VIRTUAL ENTERPRISES, September 8-10, 2008, Poznan, Poland, IFIP – The International Federation for Information Processing, Boston, MA: Springer US.
A chapter in an edited book
Zhang, Ruiwen and Hui Wang (2005), “Antisense Technology,” in Cancer Gene Therapy, Contemporary Cancer Research, D. T. Curiel and J. T. Douglas, eds., Totowa, NJ: Humana Press, 35–49.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing.

Blog post
Davis, Josh (2016), “Thai Police Charge 22 People From The Tiger Temple With Wildlife Trafficking,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2003), “Applying Agreed-Upon Procedures: Airport and Airway Trust Fund Excise Taxes,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Kratchman, Jessica (2017), “Predicting Chronic Non-Cancer Toxicity Levels from Short-Term Toxicity Data,” Doctoral dissertation, Washington, DC: George Washington University.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Wagner, James (2017), “Wealth of Experience on the Mets’ Roster Comes With a Painful Cost,” New York Times, SP5.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Mullin 2002).
This sentence cites two references (Mullin 2002; Pimm and van Aarde 2001).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Pimm and van Aarde 2001)
  • Three authors: (Spencer, Osborn, and Kohl 2008)
  • 4 or more authors: (Gazin et al. 2007)

About the journal

Full journal titleJournal of Marketing
AbbreviationJ. Mark.
ISSN (print)0022-2429
ISSN (online)1547-7185
ScopeBusiness and International Management

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