Journal abbreviation: Journal of marketing
The abbreviation of the journal title "Journal of marketing" is "J. Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| marketing | Mark. | matches the stem "market-" |
Abbreviation systems
In academic research, the ISO 4 abbreviation is a standardized system devised by the International Organization for Standardization for the purpose of abbreviating journal titles consistently. This facilitates ease of reference and improved communication within the research community.
ISO, or International Organization for Standardization, is a journal title abbreviation system for multiple fields. NLM (National Library of Medicine) abbreviations are used in biomedical sciences, while CASSI (CAS Source Index) abbreviations apply to chemistry and associated fields.
About the journal
| Full journal title | Journal of marketing |
|---|---|
| Abbreviation | J. Mark. |
| ISSN (print) | 0022-2429 |
| ISSN (online) | 1547-7185 |
| NLM catalog | 101085208 |