Journal abbreviation: Journal of services marketing
The abbreviation of the journal title "Journal of services marketing" is "J. Serv. Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
|Journal||J.||matches the word "journal"|
|of||Rule 4.3: prepositions shall be omitted from title abbreviations.|
|services||Serv.||matches the stem "servic-"|
|marketing||Mark.||matches the stem "market-"|
The abbreviation system known as ISO 4 is a standardized approach by the International Organization for Standardization for shortening journal titles. This uniform method ensures that journal titles are both consistent and easily recognizable in scholarly communication.
Journal title abbreviations are divided into ISO (International Organization for Standardization) for broad disciplines, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.
About the journal
|Full journal title||Journal of services marketing|
|Abbreviation||J. Serv. Mark.|