How to format your references using the Journal of Global Scholars of Marketing Science citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Global Scholars of Marketing Science. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteFind the style here: output styles overview
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Grosjean, M. (2001). Mid-Holocene climate in the south-central Andes: humid or dry? Science (New York, N.Y.), 292(5526), 2391.
A journal article with 2 authors
Mellars, P., & French, J. C. (2011). Tenfold population increase in Western Europe at the Neandertal-to-modern human transition. Science (New York, N.Y.), 333(6042), 623–627.
A journal article with 3 authors
Fitch, J. P., Raber, E., & Imbro, D. R. (2003). Technology challenges in responding to biological or chemical attacks in the civilian sector. Science (New York, N.Y.), 302(5649), 1350–1354.
A journal article with 8 or more authors
Madsen, O., Scally, M., Douady, C. J., Kao, D. J., DeBry, R. W., Adkins, R., … Springer, M. S. (2001). Parallel adaptive radiations in two major clades of placental mammals. Nature, 409(6820), 610–614.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Schrör, K. (2016). Acetylsalicylic Acid. Weinheim, Germany: Wiley-VCH Verlag GmbH & Co. KGaA.
An edited book
Ingram, J. C., DeClerck, F., & Rumbaitis del Rio, C. (Eds.). (2012). Integrating Ecology and Poverty Reduction: The Application of Ecology in Development Solutions. New York, NY: Springer.
A chapter in an edited book
Bhattacharya, P., Ghosh, S. K., & Roy, B. (2015). Vertex Guarding in Weak Visibility Polygons. In S. Ganguly & R. Krishnamurti (Eds.), Algorithms and Discrete Applied Mathematics: First International Conference, CALDAM 2015, Kanpur, India, February 8-10, 2015. Proceedings (pp. 45–57). Cham: Springer International Publishing.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Global Scholars of Marketing Science.

Blog post
Andrew, E. (2013, December 19). Neanderthal genome shows high levels of inbreeding. Retrieved October 30, 2018, from


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office. (1990). Circumstances Surrounding the ASPJ Limited Production Decision (No. T-NSIAD-90-40). Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Vargas, A. R. (2010). Implementing modern geographic technology in the trucking industry: A case study (Doctoral dissertation). California State University, Long Beach, Long Beach, CA.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Greenhouse, L. (2006, March 1). Vermont Campaign Limits Get Cool Reception at Court. New York Times, p. A14.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Duan, 2011).
This sentence cites two references (Feldheim, 2007; Steneck, 2006).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Mellars & French, 2011)
  • Three authors: (Fitch, Raber, & Imbro, 2003)
  • 6 or more authors: (Du et al., 2011)

About the journal

Full journal titleJournal of Global Scholars of Marketing Science
ISSN (print)2163-9159
ISSN (online)2163-9167

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