Journal abbreviation: Review of marketing science
The abbreviation of the journal title "Review of marketing science" is "Rev. Mark. Sci.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Review | Rev. | matches the stem "review-" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| marketing | Mark. | matches the stem "market-" |
| science | Sci. | matches the stem "scienc-" |
Abbreviation systems
Developed by the International Organization for Standardization, the ISO 4 abbreviation system provides a standardized way of abbreviating journal titles. This consistency enables researchers to efficiently identify and cite journals in their work.
ISO, standing for International Organization for Standardization, is a universal abbreviation system for journal titles across disciplines. NLM, or National Library of Medicine, is specific to biomedical sciences, and CASSI, the CAS Source Index, caters to chemistry-related disciplines.
About the journal
| Full journal title | Review of marketing science |
|---|---|
| Abbreviation | Rev. Mark. Sci. |
| ISSN (print) | 2194-5985 |
| ISSN (online) | 1546-5616 |
| NLM catalog | NA |