Journal abbreviation: Expert Journal of Marketing

The abbreviation of the journal title "Expert Journal of Marketing" is "Expert J. Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
ExpertExpertNo abbreviation listed in TWA.
JournalJ.matches the word "journal"
ofRule 4.3: prepositions shall be omitted from title abbreviations.
MarketingMark.matches the stem "market-"

Abbreviation systems

The International Organization for Standardization has established the ISO 4 abbreviation system as a uniform method for abbreviating journal titles. By providing a consistent means of referencing journals, this system simplifies the process of citation and enhances the clarity of communication in academic research.

ISO, standing for International Organization for Standardization, is a universal abbreviation system for journal titles across disciplines. NLM, or National Library of Medicine, is specific to biomedical sciences, and CASSI, the CAS Source Index, caters to chemistry-related disciplines.

About the journal

Full journal titleExpert Journal of Marketing
AbbreviationExpert J. Mark.
ISSN (print)NA
ISSN (online)2344-6773
NLM catalogNA

Other journal abbreviations