Research Methodology

Content analysis illustration

How to do a content analysis [7 steps]

Content analysis is a research method you might come across when analyzing data. Learn what a content analysis is and how to do one in this step-by-step guide.

How to do a thematic analysis [6 steps]

A thematic analysis is a research method you might come across when analyzing qualitative data. Learn what a thematic analysis is and how to write one in this step-by-step guide.

Rhetorical analysis illustration

How to write a rhetorical analysis [4 steps]

A rhetorical analysis explores the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Learn how to write an excellent rhetorical analysis in this guide.

Qualitative vs. quantitative research - what’s the difference

Qualitative vs. quantitative research - what’s the difference?

Qualitative and quantitative research are effective but very different approaches to study a subject. Learn the difference between them, what they are used for, and how to analyze qualitative and quantitative research in this guide.

What is research methodology? [Update 2024]

Having the right research methodology can be a make-or-break factor for your academic work. What is research methodology, and how can you get ahead?