How to format your references using the Journal of Public Policy & Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Public Policy & Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Grady, Eileen F. (2007), “Cell signaling. Beta-arrestin, a two-fisted terminator,” Science (New York, N.Y.), 315 (5812), 605–6.
A journal article with 2 authors
Molloy, Justin E. and Claudia Veigel (2003), “Biophysics. Myosin motors walk the walk,” Science (New York, N.Y.), 300 (5628), 2045–46.
A journal article with 3 authors
Takahashi, Yoshiko, Douglas Sipp, and Hideki Enomoto (2013), “Tissue interactions in neural crest cell development and disease,” Science (New York, N.Y.), 341 (6148), 860–63.
A journal article with 4 or more authors
Yan, Shijun, Zhi Li, Hang Li, Ottavio Arancio, and Wensheng Zhang (2014), “Notoginsenoside R1 increases neuronal excitability and ameliorates synaptic and memory dysfunction following amyloid elevation,” Scientific reports, 4, 6352.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Walker, Andy (2013), Solar Energy, Hoboken, NJ: John Wiley & Sons, Inc.
An edited book
Grioli, G. and C. Truesdell (Eds.) (2011), Non-linear Continuum Theories, C.I.M.E. Summer Schools, Berlin, Heidelberg: Springer.
A chapter in an edited book
Roussak, O. V. and H. D. Gesser (2013), “Liquid Fuels,” in Applied Chemistry: A Textbook for Engineers and Technologists, H. D. Gesser, ed., Boston, MA: Springer US, 57–70.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Public Policy & Marketing.

Blog post
Andrew, Danielle (2016), “7 Strange And Surprising Ways That Humans Have Recently Evolved,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (2016), “Information Technology: Federal Agencies Need to Address Aging Legacy Systems,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Salazar, Alma (2012), “Small school, big gains: A case study of urban high school reform,” Doctoral dissertation, Long Beach, CA: California State University, Long Beach.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Greenhouse, Linda (2007), “Justices Reject Suit on Federal Money for Faith-Based Office,” New York Times, A18.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Grady 2007).
This sentence cites two references (Grady 2007; Molloy and Veigel 2003).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Molloy and Veigel 2003)
  • Three authors: (Takahashi, Sipp, and Enomoto 2013)
  • 4 or more authors: (Yan et al. 2014)

About the journal

Full journal titleJournal of Public Policy & Marketing
ISSN (print)0743-9156
ISSN (online)1547-7207
ScopeBusiness and International Management
Economics and Econometrics

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