How to format your references using the Journal of Public Policy & Marketing citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Public Policy & Marketing. For a complete guide how to prepare your manuscript refer to the journal's instructions to authors.

Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

PaperpileThe citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
EndNoteDownload the output style file
Mendeley, Zotero, Papers, and othersThe style is either built in or you can download a CSL file that is supported by most references management programs.
BibTeXBibTeX syles are usually part of a LaTeX template. Check the instructions to authors if the publisher offers a LaTeX template for this journal.

Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

A journal article with 1 author
Gladman, Brett (2005), “The Kuiper belt and the solar system’s comet disk,” Science (New York, N.Y.), 307 (5706), 71–75.
A journal article with 2 authors
Kruglyak, Leonid and David L. Stern (2007), “Evolution. An embarrassment of switches,” Science (New York, N.Y.), 317 (5839), 758–59.
A journal article with 3 authors
Vogelstein, Bert, Bruce Alberts, and Kenneth Shine (2002), “Genetics. Please don’t call it cloning!,” Science (New York, N.Y.), 295 (5558), 1237.
A journal article with 4 or more authors
Scali, Manuela, Tatjana Begenisic, Marco Mainardi, Marco Milanese, Tiziana Bonifacino, Giambattista Bonanno, Alessandro Sale, and Lamberto Maffei (2013), “Fluoxetine treatment promotes functional recovery in a rat model of cervical spinal cord injury,” Scientific reports, 3, 2217.

Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

An authored book
Burrows, George E. and Ronald J. Tyrl (2012), Toxic Plants of North America, Oxford, UK: Wiley-Blackwell.
An edited book
Astolfi, Alessandro (2008), Nonlinear and Adaptive Control with Applications, Communications and Control Engineering, (D. Karagiannis and R. Ortega, eds.), London: Springer.
A chapter in an edited book
Cahill, Jameson and Nate Strawn (2013), “Algebraic Geometry and Finite Frames,” in Finite Frames: Theory and Applications, P. G. Casazza and G. Kutyniok, eds., Boston, MA: Birkhäuser, 141–70.

Web sites

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Public Policy & Marketing.

Blog post
Luntz, Stephen (2014), “Robotic Octopus Created,” IFLScience, IFLScience, (accessed October 30, 2018), [available at].


This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

Government report
Government Accountability Office (1999), “Small Business Administration: Enhancements Needed for Loan Monitoring System Benchmark Study,” Washington, DC: U.S. Government Printing Office.

Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

Doctoral dissertation
Downey, Sean S. (2009), “Resilient networks and and the historical ecology of Q’eqchi’ Maya swidden agriculture,” Doctoral dissertation, Tucson, AZ: University of Arizona.

News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

New York Times article
Lowrey, Annie (2013), “The Bucks Stopped Here,” New York Times, MM30.

In-text citations

References should be cited in the text by name and year in parentheses:

This sentence cites one reference (Gladman 2005).
This sentence cites two references (Gladman 2005; Kruglyak and Stern 2007).

Here are examples of in-text citations with multiple authors:

  • Two authors: (Kruglyak and Stern 2007)
  • Three authors: (Vogelstein, Alberts, and Shine 2002)
  • 4 or more authors: (Scali et al. 2013)

About the journal

Full journal titleJournal of Public Policy & Marketing
ISSN (print)0743-9156
ISSN (online)1547-7207
ScopeBusiness and International Management
Economics and Econometrics

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