Journal abbreviation: Social marketing update
The abbreviation of the journal title "Social marketing update" is "Soc. Mark. Update". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Social | Soc. | matches the word "social" |
| marketing | Mark. | matches the stem "market-" |
| update | Update | No abbreviation listed in TWA. |
Abbreviation systems
In academic research, the ISO 4 abbreviation is a standardized system devised by the International Organization for Standardization for the purpose of abbreviating journal titles consistently. This facilitates ease of reference and improved communication within the research community.
ISO, NLM, and CASSI are abbreviation systems for journal titles. ISO (International Organization for Standardization) is a global standard used across various disciplines. NLM (National Library of Medicine) abbreviations cater to biomedical and life sciences, while CASSI (CAS Source Index) abbreviations focus on chemistry and related fields.
About the journal
| Full journal title | Social marketing update |
|---|---|
| Abbreviation | Soc. Mark. Update |
| ISSN (print) | 0882-3510 |
| ISSN (online) | NA |
| NLM catalog | 101084443 |