Journal abbreviation: Social marketing update
The abbreviation of the journal title "Social marketing update" is "Soc. Mark. Update". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Social | Soc. | matches the word "social" |
| marketing | Mark. | matches the stem "market-" |
| update | Update | No abbreviation listed in TWA. |
Abbreviation systems
The abbreviation system known as ISO 4 is a standardized approach by the International Organization for Standardization for shortening journal titles. This uniform method ensures that journal titles are both consistent and easily recognizable in scholarly communication.
ISO, or International Organization for Standardization, is a journal title abbreviation system for multiple fields. NLM (National Library of Medicine) abbreviations are used in biomedical sciences, while CASSI (CAS Source Index) abbreviations apply to chemistry and associated fields.
About the journal
| Full journal title | Social marketing update |
|---|---|
| Abbreviation | Soc. Mark. Update |
| ISSN (print) | 0882-3510 |
| ISSN (online) | NA |
| NLM catalog | 101084443 |