Journal abbreviation: Services marketing quarterly
The abbreviation of the journal title "Services marketing quarterly" is "Serv. Mark. Q.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derived the abbreviation.
|Services||Serv.||matches the stem "servic-"|
|marketing||Mark.||matches the stem "market-"|
|quarterly||Q.||matches the word "quarterly"|
About the journal
|Full journal title||Services marketing quarterly|
|Abbreviation||Serv. Mark. Q.|