Journal abbreviation: Mass market retailers
The abbreviation of the journal title "Mass market retailers" is "Mass Mark. Retail.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Mass | Mass | No abbreviation listed in TWA. |
| market | Mark. | matches the stem "market-" |
| retailers | Retail. | matches the stem "retail-" |
About the journal
| Full journal title | Mass market retailers |
|---|---|
| Abbreviation | Mass Mark. Retail. |
| ISSN (print) | 0743-5258 |