Journal abbreviation: Mass market retailers

The abbreviation of the journal title "Mass market retailers" is "Mass Mark. Retail.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
MassMassNo abbreviation listed in TWA.
marketMark.matches the stem "market-"
retailersRetail.matches the stem "retail-"

About the journal

Full journal titleMass market retailers
AbbreviationMass Mark. Retail.
ISSN (print)0743-5258

Other journal abbreviations