Journal abbreviation: Mass market retailers
The abbreviation of the journal title "Mass market retailers" is "Mass Mark. Retail.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Mass | Mass | No abbreviation listed in TWA. |
| market | Mark. | matches the stem "market-" |
| retailers | Retail. | matches the stem "retail-" |
Abbreviation systems
The International Organization for Standardization has developed the ISO 4 abbreviation system as a means of creating uniform abbreviations for journal titles. This allows researchers and academics to easily recognize and refer to journals in a consistent manner.
ISO, or International Organization for Standardization, is a journal title abbreviation system for multiple fields. NLM (National Library of Medicine) abbreviations are used in biomedical sciences, while CASSI (CAS Source Index) abbreviations apply to chemistry and associated fields.
About the journal
| Full journal title | Mass market retailers |
|---|---|
| Abbreviation | Mass Mark. Retail. |
| ISSN (print) | 0743-5258 |
| ISSN (online) | NA |
| NLM catalog | NA |