Journal abbreviation: Marketing business weekly

The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
MarketingMark.matches the stem "market-"
businessBus.matches the word "business"
weeklyWkly.No abbreviation listed in TWA.

About the journal

Full journal titleMarketing business weekly
AbbreviationMark. Bus. Wkly.
ISSN (print)1944-2408
ISSN (online)1944-2416

Other journal abbreviations