Journal abbreviation: Marketing business weekly

The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

MarketingMark.matches the stem "market-"
businessBus.matches the word "business"
weeklyWkly.No abbreviation listed in TWA.

Abbreviation systems

The International Organization for Standardization has established the ISO 4 abbreviation system as a uniform method for abbreviating journal titles. By providing a consistent means of referencing journals, this system simplifies the process of citation and enhances the clarity of communication in academic research.

Journal title abbreviations come in three primary forms: ISO (International Organization for Standardization) for general disciplines, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and associated fields.

About the journal

Full journal titleMarketing business weekly
AbbreviationMark. Bus. Wkly.
ISSN (print)1944-2408
ISSN (online)1944-2416
NLM catalogNA

Other journal abbreviations