Journal abbreviation: Marketing business weekly
The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Marketing | Mark. | matches the stem "market-" |
| business | Bus. | matches the word "business" |
| weekly | Wkly. | No abbreviation listed in TWA. |
Abbreviation systems
An ISO 4 abbreviation refers to a standardized method for abbreviating journal titles as defined by the International Organization for Standardization. This system ensures consistency and easy identification of journal titles across various databases and citation formats.
ISO, standing for International Organization for Standardization, is a universal abbreviation system for journal titles across disciplines. NLM, or National Library of Medicine, is specific to biomedical sciences, and CASSI, the CAS Source Index, caters to chemistry-related disciplines.
About the journal
| Full journal title | Marketing business weekly |
|---|---|
| Abbreviation | Mark. Bus. Wkly. |
| ISSN (print) | 1944-2408 |
| ISSN (online) | 1944-2416 |
| NLM catalog | NA |