Journal abbreviation: Marketing business weekly
The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Marketing | Mark. | matches the stem "market-" |
| business | Bus. | matches the word "business" |
| weekly | Wkly. | No abbreviation listed in TWA. |
Abbreviation systems
ISO 4 abbreviation is a uniform system created by the International Organization for Standardization to abbreviate journal titles in a consistent manner. It serves to facilitate effective communication and reference within the academic community.
ISO (International Organization for Standardization), NLM (National Library of Medicine), and CASSI (CAS Source Index) represent three distinct journal title abbreviation systems, with ISO being universal, NLM specific to biomedical fields, and CASSI focusing on chemistry-related subjects.
About the journal
| Full journal title | Marketing business weekly |
|---|---|
| Abbreviation | Mark. Bus. Wkly. |
| ISSN (print) | 1944-2408 |
| ISSN (online) | 1944-2416 |
| NLM catalog | NA |