Journal abbreviation: Marketing business weekly
The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Marketing | Mark. | matches the stem "market-" |
| business | Bus. | matches the word "business" |
| weekly | Wkly. | No abbreviation listed in TWA. |
Abbreviation systems
ISO 4 abbreviation, as put forth by the International Organization for Standardization, is a method for creating standardized journal title abbreviations. This system ensures that journal titles are easily identifiable and referenced across various academic platforms.
ISO, NLM, and CASSI are abbreviation systems for journal titles. ISO (International Organization for Standardization) is a global standard used across various disciplines. NLM (National Library of Medicine) abbreviations cater to biomedical and life sciences, while CASSI (CAS Source Index) abbreviations focus on chemistry and related fields.
About the journal
| Full journal title | Marketing business weekly |
|---|---|
| Abbreviation | Mark. Bus. Wkly. |
| ISSN (print) | 1944-2408 |
| ISSN (online) | 1944-2416 |
| NLM catalog | NA |