Journal abbreviation: Journal of marketing thought
The abbreviation of the journal title "Journal of marketing thought" is "J. Mark. Thought". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| marketing | Mark. | matches the stem "market-" |
| thought | Thought | No abbreviation listed in TWA. |
Abbreviation systems
The ISO 4 abbreviation system, created by the International Organization for Standardization, serves to abbreviate journal titles in a consistent manner. This method streamlines citation processes and enhances the clarity of journal identification within academic settings.
ISO, NLM, and CASSI are abbreviation systems for journal titles. ISO (International Organization for Standardization) is a global standard used across various disciplines. NLM (National Library of Medicine) abbreviations cater to biomedical and life sciences, while CASSI (CAS Source Index) abbreviations focus on chemistry and related fields.
About the journal
| Full journal title | Journal of marketing thought |
|---|---|
| Abbreviation | J. Mark. Thought |
| ISSN (print) | 2288-9159 |
| ISSN (online) | 2289-0750 |
| NLM catalog | NA |