Journal abbreviation: Journal of marketing perspectives
The abbreviation of the journal title "Journal of marketing perspectives" is "J. Mark. Perspect.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
|Journal||J.||matches the word "journal"|
|of||Rule 4.3: prepositions shall be omitted from title abbreviations.|
|marketing||Mark.||matches the stem "market-"|
|perspectives||Perspect.||matches the stem "perspectiv-"|
ISO 4 abbreviation is a system established by the International Organization for Standardization, specifically for shortening journal titles. This uniform approach to abbreviations enables efficient and accurate communication of journal names in academic research.
ISO, or International Organization for Standardization, is a journal title abbreviation system for multiple fields. NLM (National Library of Medicine) abbreviations are used in biomedical sciences, while CASSI (CAS Source Index) abbreviations apply to chemistry and associated fields.
About the journal
|Full journal title||Journal of marketing perspectives|
|Abbreviation||J. Mark. Perspect.|