Journal abbreviation: Journal of direct marketing
The abbreviation of the journal title "Journal of direct marketing" is "J. Direct Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| direct | Direct | No abbreviation listed in TWA. |
| marketing | Mark. | matches the stem "market-" |
Abbreviation systems
ISO 4 abbreviation is a uniform system created by the International Organization for Standardization to abbreviate journal titles in a consistent manner. It serves to facilitate effective communication and reference within the academic community.
The abbreviation of journal titles follows ISO (International Organization for Standardization) for an array of subjects, NLM (National Library of Medicine) for biomedical sciences, and CASSI (CAS Source Index) for chemistry and related disciplines.
About the journal
| Full journal title | Journal of direct marketing |
|---|---|
| Abbreviation | J. Direct Mark. |
| ISSN (print) | 0892-0591 |
| ISSN (online) | 1522-7138 |
| NLM catalog | NA |