Journal abbreviation: Journal of direct marketing

The abbreviation of the journal title "Journal of direct marketing" is "J. Direct Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
JournalJ.matches the word "journal"
ofRule 4.3: prepositions shall be omitted from title abbreviations.
directDirectNo abbreviation listed in TWA.
marketingMark.matches the stem "market-"

About the journal

Full journal titleJournal of direct marketing
AbbreviationJ. Direct Mark.
ISSN (print)0892-0591
ISSN (online)1522-7138

Other journal abbreviations