Journal abbreviation: Journal of direct marketing
The abbreviation of the journal title "Journal of direct marketing" is "J. Direct Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
|Journal||J.||matches the word "journal"|
|of||Rule 4.3: prepositions shall be omitted from title abbreviations.|
|direct||Direct||No abbreviation listed in TWA.|
|marketing||Mark.||matches the stem "market-"|
About the journal
|Full journal title||Journal of direct marketing|
|Abbreviation||J. Direct Mark.|