Journal abbreviation: Journal of direct marketing
The abbreviation of the journal title "Journal of direct marketing" is "J. Direct Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| direct | Direct | No abbreviation listed in TWA. |
| marketing | Mark. | matches the stem "market-" |
Abbreviation systems
ISO 4 abbreviation is a system established by the International Organization for Standardization, specifically for shortening journal titles. This uniform approach to abbreviations enables efficient and accurate communication of journal names in academic research.
ISO (International Organization for Standardization), NLM (National Library of Medicine), and CASSI (CAS Source Index) represent three distinct journal title abbreviation systems, with ISO being universal, NLM specific to biomedical fields, and CASSI focusing on chemistry-related subjects.
About the journal
| Full journal title | Journal of direct marketing |
|---|---|
| Abbreviation | J. Direct Mark. |
| ISSN (print) | 0892-0591 |
| ISSN (online) | 1522-7138 |
| NLM catalog | NA |