Journal abbreviation: Journal of direct marketing
The abbreviation of the journal title "Journal of direct marketing" is "J. Direct Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| direct | Direct | No abbreviation listed in TWA. |
| marketing | Mark. | matches the stem "market-" |
Abbreviation systems
The International Organization for Standardization has developed the ISO 4 abbreviation system as a means of creating uniform abbreviations for journal titles. This allows researchers and academics to easily recognize and refer to journals in a consistent manner.
Journal title abbreviations include ISO (International Organization for Standardization) for a wide range of subjects, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.
About the journal
| Full journal title | Journal of direct marketing |
|---|---|
| Abbreviation | J. Direct Mark. |
| ISSN (print) | 0892-0591 |
| ISSN (online) | 1522-7138 |
| NLM catalog | NA |