Journal abbreviation: Journal of brand management

The abbreviation of the journal title "Journal of brand management" is "J. Brand Manag.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
JournalJ.matches the word "journal"
ofRule 4.3: prepositions shall be omitted from title abbreviations.
brandBrandNo abbreviation listed in TWA.
managementManag.matches the stem "manag-"

About the journal

Full journal titleJournal of brand management
AbbreviationJ. Brand Manag.
ISSN (print)1350-231X
ISSN (online)1479-1803

Other journal abbreviations