Journal abbreviation: Journal of brand management
The abbreviation of the journal title "Journal of brand management" is "J. Brand Manag.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| brand | Brand | No abbreviation listed in TWA. |
| management | Manag. | matches the stem "manag-" |
Abbreviation systems
In academic research, the ISO 4 abbreviation is a standardized system devised by the International Organization for Standardization for the purpose of abbreviating journal titles consistently. This facilitates ease of reference and improved communication within the research community.
Journal title abbreviations come in three primary forms: ISO (International Organization for Standardization) for general disciplines, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and associated fields.
About the journal
| Full journal title | Journal of brand management |
|---|---|
| Abbreviation | J. Brand Manag. |
| ISSN (print) | 1350-231X |
| ISSN (online) | 1479-1803 |
| NLM catalog | NA |