Journal abbreviation: Journal of advertising

The abbreviation of the journal title "Journal of advertising" is "J. Advert.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
JournalJ.matches the word "journal"
ofRule 4.3: prepositions shall be omitted from title abbreviations.
advertisingAdvert.matches the stem "advertis-"

About the journal

Full journal titleJournal of advertising
AbbreviationJ. Advert.
ISSN (print)0091-3367
ISSN (online)1557-7805
NLM catalog101481595

Other journal abbreviations