Journal abbreviation: Irish marketing review

The abbreviation of the journal title "Irish marketing review" is "Ir. Mark. Rev.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
IrishIr.matches the word "Irish"
marketingMark.matches the stem "market-"
reviewRev.matches the stem "review-"

Abbreviation systems

The International Organization for Standardization has developed the ISO 4 abbreviation system as a means of creating uniform abbreviations for journal titles. This allows researchers and academics to easily recognize and refer to journals in a consistent manner.

Journal title abbreviations can be classified into ISO (International Organization for Standardization) for general disciplines, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.

About the journal

Full journal titleIrish marketing review
AbbreviationIr. Mark. Rev.
ISSN (print)0790-7362
ISSN (online)NA
NLM catalogNA

Other journal abbreviations