Journal abbreviation: International journal of online marketing
The abbreviation of the journal title "International journal of online marketing" is "Int. J. Online Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| International | Int. | matches the stem "internation-" |
| journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| online | Online | No abbreviation listed in TWA. |
| marketing | Mark. | matches the stem "market-" |
Abbreviation systems
The International Organization for Standardization has established the ISO 4 abbreviation system as a uniform method for abbreviating journal titles. By providing a consistent means of referencing journals, this system simplifies the process of citation and enhances the clarity of communication in academic research.
ISO, standing for International Organization for Standardization, is a universal abbreviation system for journal titles across disciplines. NLM, or National Library of Medicine, is specific to biomedical sciences, and CASSI, the CAS Source Index, caters to chemistry-related disciplines.
About the journal
| Full journal title | International journal of online marketing |
|---|---|
| Abbreviation | Int. J. Online Mark. |
| ISSN (print) | 2156-1753 |
| ISSN (online) | 2156-1745 |
| NLM catalog | NA |