Journal abbreviation: International journal of advertising
The abbreviation of the journal title "International journal of advertising" is "Int. J. Advert.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| International | Int. | matches the stem "internation-" |
| journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| advertising | Advert. | matches the stem "advertis-" |
Abbreviation systems
An ISO 4 abbreviation refers to a standardized method for abbreviating journal titles as defined by the International Organization for Standardization. This system ensures consistency and easy identification of journal titles across various databases and citation formats.
Journal title abbreviations include ISO (International Organization for Standardization) for a wide range of subjects, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.
About the journal
| Full journal title | International journal of advertising |
|---|---|
| Abbreviation | Int. J. Advert. |
| ISSN (print) | 0265-0487 |
| ISSN (online) | 1759-3948 |
| NLM catalog | 101710749 |