Journal abbreviation: International journal of advertising
The abbreviation of the journal title "International journal of advertising" is "Int. J. Advert.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| International | Int. | matches the stem "internation-" |
| journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| advertising | Advert. | matches the stem "advertis-" |
Abbreviation systems
The International Organization for Standardization has established the ISO 4 abbreviation system as a uniform method for abbreviating journal titles. By providing a consistent means of referencing journals, this system simplifies the process of citation and enhances the clarity of communication in academic research.
ISO, or International Organization for Standardization, is a journal title abbreviation system for multiple fields. NLM (National Library of Medicine) abbreviations are used in biomedical sciences, while CASSI (CAS Source Index) abbreviations apply to chemistry and associated fields.
About the journal
| Full journal title | International journal of advertising |
|---|---|
| Abbreviation | Int. J. Advert. |
| ISSN (print) | 0265-0487 |
| ISSN (online) | 1759-3948 |
| NLM catalog | 101710749 |