Journal abbreviation: Health marketing quarterly

The abbreviation of the journal title "Health marketing quarterly" is "Health Mark. Q.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
HealthHealthNo abbreviation listed in TWA.
marketingMark.matches the stem "market-"
quarterlyQ.matches the word "quarterly"

Abbreviation systems

The International Organization for Standardization has developed the ISO 4 abbreviation system as a means of creating uniform abbreviations for journal titles. This allows researchers and academics to easily recognize and refer to journals in a consistent manner.

ISO, NLM, and CASSI are abbreviation systems for journal titles. ISO (International Organization for Standardization) is a global standard used across various disciplines. NLM (National Library of Medicine) abbreviations cater to biomedical and life sciences, while CASSI (CAS Source Index) abbreviations focus on chemistry and related fields.

About the journal

Full journal titleHealth marketing quarterly
AbbreviationHealth Mark. Q.
ISSN (print)0735-9683
ISSN (online)1545-0864
NLM catalog8306485

Other journal abbreviations