Journal abbreviation: European journal of marketing
The abbreviation of the journal title "European journal of marketing" is "Eur. J. Mark.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| European | Eur. | matches the stem "europ-" |
| journal | J. | matches the word "journal" |
| of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
| marketing | Mark. | matches the stem "market-" |
Abbreviation systems
ISO 4 abbreviation, as put forth by the International Organization for Standardization, is a method for creating standardized journal title abbreviations. This system ensures that journal titles are easily identifiable and referenced across various academic platforms.
Journal title abbreviations are divided into ISO (International Organization for Standardization) for broad disciplines, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.
About the journal
| Full journal title | European journal of marketing |
|---|---|
| Abbreviation | Eur. J. Mark. |
| ISSN (print) | 0309-0566 |
| ISSN (online) | 1758-7123 |
| NLM catalog | 101092765 |