Journal abbreviation: Applied marketing research

The abbreviation of the journal title "Applied marketing research" is "Appl. Mark. Res.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

AppliedAppl.matches the word "applied"
marketingMark.matches the stem "market-"
researchRes.matches the stem "research-"

About the journal

Full journal titleApplied marketing research
AbbreviationAppl. Mark. Res.
ISSN (print)1064-1157
ISSN (online)NA
NLM catalogNA

Other journal abbreviations