Journal abbreviation: Advertising age
The abbreviation of the journal title "Advertising age" is "Advert. Age". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Advertising | Advert. | matches the stem "advertis-" |
| age | Age | No abbreviation listed in TWA. |
Abbreviation systems
The abbreviation system known as ISO 4 is a standardized approach by the International Organization for Standardization for shortening journal titles. This uniform method ensures that journal titles are both consistent and easily recognizable in scholarly communication.
ISO, standing for International Organization for Standardization, is a universal abbreviation system for journal titles across disciplines. NLM, or National Library of Medicine, is specific to biomedical sciences, and CASSI, the CAS Source Index, caters to chemistry-related disciplines.
About the journal
| Full journal title | Advertising age |
|---|---|
| Abbreviation | Advert. Age |
| ISSN (print) | 0001-8899 |
| ISSN (online) | 1557-7414 |
| NLM catalog | 9877308 |