Journal abbreviation: Advertising age
The abbreviation of the journal title "Advertising age" is "Advert. Age". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Advertising | Advert. | matches the stem "advertis-" |
| age | Age | No abbreviation listed in TWA. |
Abbreviation systems
The International Organization for Standardization has established the ISO 4 abbreviation system as a uniform method for abbreviating journal titles. By providing a consistent means of referencing journals, this system simplifies the process of citation and enhances the clarity of communication in academic research.
Journal title abbreviations include ISO (International Organization for Standardization) for a wide range of subjects, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.
About the journal
| Full journal title | Advertising age |
|---|---|
| Abbreviation | Advert. Age |
| ISSN (print) | 0001-8899 |
| ISSN (online) | 1557-7414 |
| NLM catalog | 9877308 |