Journal abbreviation: Marketing business weekly

The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

Abbreviation rules

The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.

TitleAbbreviationWord/Stem/Rule
MarketingMark.matches the stem "market-"
businessBus.matches the word "business"
weeklyWkly.No abbreviation listed in TWA.

Abbreviation systems

An ISO 4 abbreviation refers to a standardized method for abbreviating journal titles as defined by the International Organization for Standardization. This system ensures consistency and easy identification of journal titles across various databases and citation formats.

The abbreviation of journal titles follows ISO (International Organization for Standardization) for an array of subjects, NLM (National Library of Medicine) for biomedical sciences, and CASSI (CAS Source Index) for chemistry and related disciplines.

About the journal

Full journal titleMarketing business weekly
AbbreviationMark. Bus. Wkly.
ISSN (print)1944-2408
ISSN (online)1944-2416
NLM catalogNA

Other journal abbreviations