Journal abbreviation: Journal of advertising research
The abbreviation of the journal title "Journal of advertising research" is "J. Advert. Res.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
Title | Abbreviation | Word/Stem/Rule |
---|---|---|
Journal | J. | matches the word "journal" |
of | Rule 4.3: prepositions shall be omitted from title abbreviations. | |
advertising | Advert. | matches the stem "advertis-" |
research | Res. | matches the stem "research-" |
Abbreviation systems
In academic research, the ISO 4 abbreviation is a standardized system devised by the International Organization for Standardization for the purpose of abbreviating journal titles consistently. This facilitates ease of reference and improved communication within the research community.
ISO (International Organization for Standardization), NLM (National Library of Medicine), and CASSI (CAS Source Index) represent three distinct journal title abbreviation systems, with ISO being universal, NLM specific to biomedical fields, and CASSI focusing on chemistry-related subjects.
About the journal
Full journal title | Journal of advertising research |
---|---|
Abbreviation | J. Advert. Res. |
ISSN (print) | 0021-8499 |
ISSN (online) | 1740-1909 |
NLM catalog | 101087821 |